Executive Summary

Retail media, while still nascent, has become a boon for marketers in Latin America in an increasingly competitive digital landscape. Ecommerce is reaching new heights, and brands vying to reach intent-driven shoppers with the right message at the right time will turn to retail media networks for their marketing strategies in 2022.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. How big is the retail media opportunity in Latin America?
2. Who are the leading retail media players in the region?
3. What are the opportunities for brands looking to grow their presence on retailers’ media networks in Latin America?

WHAT’S IN THIS REPORT? Our first-ever overview of retail media advertising in Latin America, as well as an exploration of key trends driving market growth and opportunities for marketers this year.

KEY STAT: Mercado Libre’s and Amazon’s country-specific domains in Mexico boasted audiences greater than that of the country’s leading publishers in 2021, per Admetricks, making them attractive destinations for ad investments.