ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Sep 29, 2025

Most Americans pay for mobile apps

Article |
 Sep 29, 2025

Kroger tackles programmatic complexity with new off-site capabilities

Article |
 Sep 29, 2025

Bank of America’s commercial banking clients will get new market and investment insights on the mobile app

Article |
 Sep 29, 2025

AI adoption drives Lufthansa’s plan to reduce admin headcount

Article |
 Sep 29, 2025

Visa leans into AI-powered payment services with commerce hub

Article |
 Sep 29, 2025

Shoppers turn to AI first for research

Article |
 Sep 26, 2025

What marketers want from Advertising Week New York

Article |
 Sep 26, 2025

Younger consumers’ poor financial confidence is an opportunity for life insurers

Article |
 Sep 26, 2025

The homeowners insurance crisis shows no signs of easing

Article |
 Sep 26, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Is Seattle—Not Silicon Valley—the Future of Digital Advertising?: Part 1

Audio by Rachel Hasson, Paul Verna, Andrew Lipsman  |  Apr 4, 2022
Download
Is Seattle—Not Silicon Valley—the Future of Digital Advertising?: Part 1
Share
Topics
eMarketer Podcast
United States

Join our analysts Paul Verna and Andrew Lipsman as they discuss the top-gaining segments of digital advertising, like connected TV and retail media, and explore whether the future of digital advertising belongs to Silicon Valley giants Meta and Google or their Seattle counterparts Amazon and Microsoft.

US Triopoly Digital Ad Revenue Share, by Company, 2019-2023 (% of total digital ad spending )
E-Mail ChartDownload

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify, or Stitcher.

Made possible by

MNTN

At mParticle, we believe that better data results in better decisions and better outcomes. Cleanse, visualize, and connect your customer data from any source or system to any API.  Postmates, NBCUniversal, Spotify, and Airbnb use mParticle to accelerate their customer data strategies. Visit mparticle.com to learn more.

Get more articles - create your free account today!