Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google

Roku’s rumored smart home expansion could accelerate smart device interoperability

Article
May 26, 2021

The connected TV giant’s focus on ad revenue and interoperability could give it an advantage over competitors like Amazon and Google in the smart home space.

Google’s Nest updates inch smart home industry toward a unified standard

Article
May 21, 2021

A new Nest update will make Google’s smart home devices compatible with the Matter smart home standard. The move could add momentum towards a push for a unified smart home ecosystem and presents Google with access to a quickly growing supply of smart devices.

US Mobile Payments Forecast 2021

US Mobile Payments Forecast 2021

Report
May 21, 2021

Mobile proximity and peer-to-peer (P2P) payments have hit the mainstream, thanks to a pandemic-driven upswing in digital payments that is set to last. This trend is leading providers to diversify their offerings and compete for share of the market.

Google and Shopify partner to unite 1.7M merchants with Google’s suite of services

Article
May 20, 2021

Google dives deeper into ecommerce with Shopify: The two companies have worked out an integration that will give Shopify's merchants easy access to Google's suite of features, contributing to its over 1 billion daily shopping journeys.

Google unveiled a new wearable operating system, teased 3D video calling, and set a timetable for quantum computing at I/O

Google unveiled a new wearable operating system, teased 3D video calling, and set a timetable for quantum computing at I/O

Article
May 20, 2021

Google I/O Day One: Wear OS, quantum computing, and 3D video conferencing were highlighted on the first day of Google’s annual developer conference.

In the UK digital ad market, format shifts have fueled duopoly dynamics

Article
May 13, 2021

The ad market in the UK suffered during 2020, but the decline in spending was only marginal as digital investment took up much of the slack. Indeed, the resilience of digital formats has been palpable amid the pandemic.

Duopoly still rules the global digital ad market, but Alibaba and Amazon are on the prowl

Duopoly still rules the global digital ad market, but Alibaba and Amazon are on the prowl

Article
May 10, 2021

The duopoly of Facebook and Google still dominates digital ad revenues worldwide, but a collective rival from the ecommerce industry is showing momentum.

Google’s threat to neobanks gains severity with Google Pay update

Article
May 03, 2021

Google’s update to Google Pay includes enhancements to its Google Plex bank account—as big tech companies dive into banking, it jeopardizes the value proposition of digital-only banks like Chime and Varo.

In the UK, search’s saving grace was strong growth in ecommerce

In the UK, search’s saving grace was strong growth in ecommerce

Article
May 02, 2021

Search had a challenging time during the pandemic. Spend grew just 5.3% to £7.34 billion ($9.41 billion) in 2020, down from 17.7% the previous year and significantly down on our pre-pandemic estimate of 12.2% growth. However, this latest forecast is a reversal on our interim August 2020 estimate, when we expected a decline of 1.7% for the year.

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Canada Digital Ad Spending 2021

Canada Digital Ad Spending 2021

Report
Apr 29, 2021

An expected economic recovery in 2021 bodes well for Canada’s advertising market.

France and Germany Digital Ad Spending 2021

France and Germany Digital Ad Spending 2021

Report
Apr 29, 2021

Total ad spending in France and Germany took a big hit in 2020, as a result of the pandemic. But digital advertising bucked that trend and will lead a strong double-digit recovery in ad outlays during 2021.

UK Digital Ad Spending 2021

UK Digital Ad Spending 2021

Report
Apr 29, 2021

Digital advertising confounded the conditions of the past year or so and will attract more than three-quarters of total media ad spending in 2021—£19.23 billion ($24.66 billion). Video has been the biggest driver of digital spend during this time.

Worldwide Digital Ad Spending 2021

Worldwide Digital Ad Spending 2021

Report
Apr 29, 2021

Last year, China was the only market to see overall ad spending growth, although digital ad spending performed well almost everywhere. This year, every country will see growth in almost every category.

Search advertising is resilient thanks to the ecommerce channel

Search advertising is resilient thanks to the ecommerce channel

Article
Apr 18, 2021

Traditionally, travel advertisers including online travel agencies are among the biggest search ad spenders on Google. That business tanked last year, but ecommerce-related search advertising outperformed thanks to the supercharged digital retail environment.

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