Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google

Google lost an appeal over $2.8 billion EU fine as Big Tech antitrust waves rise

Article
Nov 12, 2021

Google’s $2.8 billion EU antitrust fine is the latest in a wave of action against Big Tech: The search giant and other major tech firms face criticism across the globe for anti-competitive search practices, and new regulation could forever change their hold on digital markets.

IAB Europe expects to be found in breach of GDPR

Article
Nov 09, 2021

European advertisers may face the brunt of the GDPR soon: With the IAB Europe's consent framework likely to be found in breach of the privacy regulations, marketers will need to scramble for alternatives.

These three companies will pocket 64.0% of all US digital ad spending in 2021

These three companies will pocket 64.0% of all US digital ad spending in 2021

Article
Nov 08, 2021

The triopoly of Google, Facebook, and Amazon will rake in 64.0% of this year’s $211.20 billion in US digital ad spending, about the same share as 2020 and up 1 percentage point from 2019.

Google, Facebook, and Amazon to account for 64% of US digital ad spending this year

Google, Facebook, and Amazon to account for 64% of US digital ad spending this year

Article
Nov 03, 2021

US digital ad spending will soar past $200 billion this year, marking 38.3% growth from 2020. The triopoly of Google, Facebook, and Amazon will make up 64.0% of all US digital ad spending this year, about the same share they possessed in 2020.

Canada Mobile Payments Forecast 2021

Canada Mobile Payments Forecast 2021

Report
Oct 29, 2021

Canadian mobile penetration and bank access have created a high-potential environment for both proximity and peer-to-peer mobile payments. But entrenched payment habits and monopolization have created a slow growth environment that will force providers to adapt.

UK Mobile Payments Forecast 2021

UK Mobile Payments Forecast 2021

Report
Oct 29, 2021

Proximity and peer-to-peer mobile payments are on the rise in the UK, thanks to high user adoption of mobile and banking. However, growth is slow, which means that wallet providers looking to crack the market will need to get creative.

US Connected Cars Forecast 2021

US Connected Cars Forecast 2021

Report
Oct 27, 2021

Connected vehicles are changing the nature of transportation and mobility. Players in the traditional automotive ecosystem—including retailers and marketers—are using the massive amounts of data connected cars produce to enhance brand loyalty, create new revenue streams, and drive business growth.

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Walmart is determined to make SMS shopping happen

Walmart is determined to make SMS shopping happen

Article
Oct 19, 2021

Walmart tries SMS shopping again, this time backed by AI and customer data: It will use the same conversational commerce tech that helped make its voice-assisted shopping successful.

US Audio Advertising Forecast 2021

US Audio Advertising Forecast 2021

Report
Oct 11, 2021

Due to listener growth, advertisers no longer find digital audio advertising experimental.

US adults’ trust in mass media further erodes

Article
Oct 11, 2021

Trust in mass media is down—but social media isn’t a perfect alternative: Media confidence is highly split on partisan lines, and using social media for news can reproduce the same problems.

Google’s axing of Plex gives banks a reprieve and BaaS players reasons to worry

Article
Oct 05, 2021

After a leadership change and multiple delays, the tech giant won’t offer co-branded bank accounts through its digital wallet. But its Plan B could be a problem for banking as a service firms.

The future of Google Search is visual

Article
Oct 01, 2021

The future of Google Search is going to be visual: The updates will make it increasingly difficult for competitors to make inroads.

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