Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google
Travel bounces back on Google, while retail takes a hit

Travel bounces back on Google, while retail takes a hit

Article
Mar 15, 2022

US consumers pined for pre-pandemic pleasures in Q4 2021, with the delta wave receding and omicron just entering the frame—and it showed in their search behavior. Organic Google search visits to travel sites increased 41% year over year that quarter. Meanwhile, retail and consumer goods took a hit: Visits to those sites decreased 14% as the prospects of in-store shopping improved.

EU, UK to investigate Google and Meta for ad tech antitrust violation

EU, UK to investigate Google and Meta for ad tech antitrust violation

Article
Mar 14, 2022

Google and Meta head toward another major showdown with Europe’s regulators: A new investigation alleges the two companies made a deal to block competition against Google’s ad system.

Airbnb, Uniqlo, Shell, Netflix: Brand reputation winners and losers from Russia’s invasion of Ukraine

Article
Mar 08, 2022

Major brands weigh the benefits of staying in the Russian market: Airbnb wins the brand reputation game, while Uniqlo and Shell may have misjudged the situation.

NYT tech workers form biggest tech union in US

Article
Mar 07, 2022

Tide is turning for tech unionization: The rise of digital media alongside a tight labor market, inflation, and wage stagnation prompts news tech workers to organize. How far behind is Big Tech?

Social media clashes with Russian officials over invasion of Ukraine

Article
Mar 01, 2022

Ukraine conflict presents a chance for social media to amend a history of misinformation: American tech firms clashed with Russia over the weekend, often rebuking its requests.

Scaling CTV advertising, Android phones curb tracking, and WarnerMedia/Discovery is a go

Scaling CTV advertising, Android phones curb tracking, and WarnerMedia/Discovery is a go

Audio
Feb 28, 2022

On today's episode, we discuss how connected TV (CTV) advertising will scale and how AI is poised to help TV advertisers. Then for "In Other News," we talk about Google curbing cross-app tracking on Android phones and what to expect from the WarnerMedia/Discovery merger. Tune in to the discussion with chief product officer at MNTN Marwan Soghaier and our analyst Paul Verna.

The Shakeout From Apple’s Privacy Update

The Shakeout From Apple’s Privacy Update

Report
Feb 22, 2022

Apple's introduction of AppTrackingTransparency in iOS 14.5 changed how the mobile app industry approaches monetization and measurement. Here’s what you should know about the changes, along with best practices for mobile publishers and advertisers.

Unions are making a comeback, and brands need to take note

Article
Feb 18, 2022

Unionization efforts pose a challenge to brands’ images: Labor efforts at Amazon, Apple, REI, and Starbucks show a side of these popular brands that could turn off consumers.

Will Google ever slow down, the TV measurement wars, and CTV viewability challenges

Will Google ever slow down, the TV measurement wars, and CTV viewability challenges

Audio
Feb 14, 2022

On today's episode, we discuss Google's insane Q4 performance and what stood out the most. Then for "In Other News," we talk about what will happen when the dust settles on the TV measurement wars and how concerning the viewability challenges of connected TV (CTV) really are. Tune in to the discussion with our analyst Paul Verna.

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Twitter aims for edge in Big Tech’s crypto contest with OpenNode investment

Article
Feb 11, 2022

Twitter invested in Bitcoin payment provider OpenNode’s $20 million funding round.

Samsung kicks off 2022 with incremental product updates, monumental partnerships

Samsung kicks off 2022 with incremental product updates, monumental partnerships

Article
Feb 10, 2022

New Samsung devices haven’t changed much from old Samsung devices: The key difference is deeper integration with popular services such as Google Duo, Microsoft OneDrive, and Snap add more value for users.

Big Tech chafes at European privacy and antitrust initiatives

Article
Feb 08, 2022

Google, Meta find themselves in Europe’s regulatory crosshairs once more: As increased scrutiny drives up the cost of doing business, Big Tech tries to fight back.

Payment Channels and Transaction Types

Payment Channels and Transaction Types

Report
Feb 08, 2022

Payments Ecosystem: This year will reveal how providers must adapt to lasting pandemic-driven digitization across payments channels, ranging from in-store retail to B2B ecommerce.

PriceRunner sues Google for $2.4B, claims anticompetitive behavior

Article
Feb 08, 2022

Google’s EU antitrust woes multiply: Sweden’s PriceRunner sues Google for skewing search results toward its own shopping service. The move could prompt more legal action from European shopping services.

Amazon has a larger advertising business than YouTube

Amazon has a larger advertising business than YouTube

Article
Feb 04, 2022

Amazon lifts the veil over its advertising business: The retailer’s 2021 ad revenues outpaced YouTube’s and are poised for continued growth.

Google Cloud yields $3.1B loss for Alphabet

Google Cloud yields $3.1B loss for Alphabet

Article
Feb 03, 2022

Google Cloud is losing billions of dollars: Feature parity with AWS and Azure, greater global availability, and pivoting toward enterprise customers could help it regain momentum in the cloud services segment.

Google’s massive ad growth fueled by retail spending

Article
Feb 03, 2022

As retail’s digital dominance grows, Google successfully captures retail ad dollars: Its investments in social commerce on YouTube and improvements to Google Shopping appear to have paid off.

Meta’s earnings miss demonstrates the vulnerability of its ad revenue model compared with Google’s

Article
Feb 03, 2022

Meta’s earnings miss shows the vulnerability of its ad revenue model: The company could be in for a $10 billion hit from Apple’s privacy changes, and the rise of TikTok isn’t helping.

Q&A: Google Payments looks to revamp the shopping journey online

Article
Feb 03, 2022

Insider Intelligence spoke with Bill Ready, president of Commerce, Payments, and Next Billion Users at Google.

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