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Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google

International Seabed Authority decides future of clean energy and ocean ecosystems

Article
Apr 04, 2022

Mineral arms race dives deep: The future of clean energy and ocean ecosystems hangs in the balance of the UN’s closed-door decision-making on deep-sea mining. Yet there are greener trajectories.

Is Seattle—Not Silicon Valley—the Future of Digital Advertising?: Part 1

Is Seattle—Not Silicon Valley—the Future of Digital Advertising?: Part 1

Audio
Apr 04, 2022

Join our analysts Paul Verna and Andrew Lipsman as they discuss the top-gaining segments of digital advertising, like connected TV and retail media, and explore whether the future of digital advertising belongs to Silicon Valley giants Meta and Google or their Seattle counterparts Amazon and Microsoft.

Ad industry has billions at stake as privacy laws force seismic change

Ad industry has billions at stake as privacy laws force seismic change

Article
Mar 31, 2022

As the ad industry grapples with privacy changes, much is at stake: US programmatic display advertising will top $123 billion this year and approach $142 billion in 2023.

DOJ backs Senate bill to regulate Big Tech platforms

DOJ backs Senate bill to regulate Big Tech platforms

Article
Mar 30, 2022

Biden Administration prepares to promote innovation through tighter regulation: The DOJ’s support for antitrust bill could level the playing field for smaller firms but risks putting Big Tech on the defensive.

How the path to purchase is different for younger shoppers

Article
Mar 28, 2022

Younger consumers turn to social media to inform their purchases: 45% of Gen Z shoppers use Instagram for product research, 1.5x more than look to Facebook and TikTok.

Identity Resolution 2022

Identity Resolution 2022

Report
Mar 28, 2022

Identity resolution is in a state of flux in the US advertising industry, with third-party browser cookies and mobile IDs being ushered out in the name of consumer privacy.

Antitrust scrutiny forces Google to let apps offer alternative billing options

Antitrust scrutiny forces Google to let apps offer alternative billing options

Article
Mar 25, 2022

Spotify could break away from Google and Apple’s payment duopoly: Google’s alternative payments pilot program might only serve higher-profile apps, leaving smaller developers in the lurch.

Google's decade-old analytics platform is going away as the company embraces the post-cookie, cross-channel future of measurement

Google's decade-old analytics platform is going away as the company embraces the post-cookie, cross-channel future of measurement

Article
Mar 18, 2022

Google pushing search marketers toward next-gen measurement: Expected 2023 sunset of Universal Analytics draws social media boos, but signals need to adopt GA4.

Matter postpones smart home interoperability until fall

Article
Mar 18, 2022

Matter rollout delayed because of growing adoption: More smart home manufacturers want in on the industry standard, but could delays stop larger manufacturers from releasing products?

Green Dot’s collab with Plaid for its neobank also has BaaS potential

Green Dot’s collab with Plaid for its neobank also has BaaS potential

Article
Mar 16, 2022

Green Dot strikes open banking deal with Plaid: Green Dot’s neobank customers gain data-sharing capabilities for 6,000-plus outside apps. Are its banking as a service (BaaS) clients next?

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Shutdown of third party YouTube app ‘Vanced’ raises questions about ad blockers

Shutdown of third party YouTube app ‘Vanced’ raises questions about ad blockers

Article
Mar 15, 2022

The closure of an ad-free YouTube app is a reminder of ad blockers’ prominence: Digital advertising efforts are at odds with the experience most internet users want.

Travel bounces back on Google, while retail takes a hit

Travel bounces back on Google, while retail takes a hit

Article
Mar 15, 2022

US consumers pined for pre-pandemic pleasures in Q4 2021, with the delta wave receding and omicron just entering the frame—and it showed in their search behavior. Organic Google search visits to travel sites increased 41% year over year that quarter. Meanwhile, retail and consumer goods took a hit: Visits to those sites decreased 14% as the prospects of in-store shopping improved.

EU, UK to investigate Google and Meta for ad tech antitrust violation

EU, UK to investigate Google and Meta for ad tech antitrust violation

Article
Mar 14, 2022

Google and Meta head toward another major showdown with Europe’s regulators: A new investigation alleges the two companies made a deal to block competition against Google’s ad system.

Airbnb, Uniqlo, Shell, Netflix: Brand reputation winners and losers from Russia’s invasion of Ukraine

Article
Mar 08, 2022

Major brands weigh the benefits of staying in the Russian market: Airbnb wins the brand reputation game, while Uniqlo and Shell may have misjudged the situation.

NYT tech workers form biggest tech union in US

Article
Mar 07, 2022

Tide is turning for tech unionization: The rise of digital media alongside a tight labor market, inflation, and wage stagnation prompts news tech workers to organize. How far behind is Big Tech?

Social media clashes with Russian officials over invasion of Ukraine

Article
Mar 01, 2022

Ukraine conflict presents a chance for social media to amend a history of misinformation: American tech firms clashed with Russia over the weekend, often rebuking its requests.

Scaling CTV advertising, Android phones curb tracking, and WarnerMedia/Discovery is a go

Scaling CTV advertising, Android phones curb tracking, and WarnerMedia/Discovery is a go

Audio
Feb 28, 2022

On today's episode, we discuss how connected TV (CTV) advertising will scale and how AI is poised to help TV advertisers. Then for "In Other News," we talk about Google curbing cross-app tracking on Android phones and what to expect from the WarnerMedia/Discovery merger. Tune in to the discussion with chief product officer at MNTN Marwan Soghaier and our analyst Paul Verna.

The Shakeout From Apple’s Privacy Update

The Shakeout From Apple’s Privacy Update

Report
Feb 22, 2022

Apple's introduction of AppTrackingTransparency in iOS 14.5 changed how the mobile app industry approaches monetization and measurement. Here’s what you should know about the changes, along with best practices for mobile publishers and advertisers.

Unions are making a comeback, and brands need to take note

Article
Feb 18, 2022

Unionization efforts pose a challenge to brands’ images: Labor efforts at Amazon, Apple, REI, and Starbucks show a side of these popular brands that could turn off consumers.

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