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EMARKETER

Scaling CTV advertising, Android phones curb tracking, and WarnerMedia/Discovery is a go

Audio by Rachel Hasson, Paul Verna  |  Feb 28, 2022
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Scaling CTV advertising, Android phones curb tracking, and WarnerMedia/Discovery is a go
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eMarketer Podcast
United States

On today's episode, we discuss how connected TV (CTV) advertising will scale and how AI is poised to help TV advertisers. Then for "In Other News," we talk about Google curbing cross-app tracking on Android phones and what to expect from the WarnerMedia/Discovery merger. Tune in to the discussion with chief product officer at MNTN Marwan Soghaier and our analyst Paul Verna.

US Connected TV (CTV) Ad Spending, 2019-2024 (billions, % change, and % of total media ad spending)
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