Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google
Federal government and most other industries scramble to hire laid-off tech workers

Federal government and most other industries scramble to hire laid-off tech workers

Article
Dec 05, 2022

Veterans Affairs wants to be ‘best place’ for laid-off tech workers: Tech layoffs increased in November, but other sectors have a window of opportunity to scoop them up.

Paid search rules the Cyber Five

Article
Dec 02, 2022

Now that the dust has settled from this year’s record-breaking Cyber Five (the five days between Thanksgiving and Cyber Monday), it’s time to see how the industry’s advertising efforts shook out, according to new research from Tinuiti.

Voice assistant use is strong—revenue potential, not so much

Voice assistant use is strong—revenue potential, not so much

Article
Dec 02, 2022

Google Assistant is the most popular voice assistant in the US, followed by Apple’s Siri and Amazon’s Alexa, per our estimates. Come 2024, 88.8 million people will use Google Assistant, 84.2 million will use Siri, and 75.6 million will use Alexa.

Big Tech is still making big profits despite investors’ displeasure

Big Tech is still making big profits despite investors’ displeasure

Article
Dec 01, 2022

Things aren’t all that bad for Big Tech: Sustaining pandemic-era revenues was likely never realistic. But major tech companies are still raking in enormous profits, despite Wall Street investors’ outcry.

Mobile Trends to Watch for 2023

Mobile Trends to Watch for 2023

Report
Dec 01, 2022

Smartphones will play an even bigger role in 2023, connecting devices and experiences while advertisers adjust to a world with less user data.

Google, iHeartMedia lawsuit highlights regulator interest in influencers

Google, iHeartMedia lawsuit highlights regulator interest in influencers

Article
Nov 30, 2022

Regulators enforce influencer marketing standards: Google and iHeartMedia face a lawsuit for radio ads in which hosts lied about using the Pixel 4 phone.

Top 8 Trends to Watch for 2023

Top 8 Trends to Watch for 2023

Report
Nov 29, 2022

We expect 2023 to usher in changes in ad spending, audience, and commerce that will create a new crop of digital leaders.

How search is shifting in 5 charts

How search is shifting in 5 charts

Article
Nov 28, 2022

Though the ad industry has had a notoriously difficult year, search advertising is well positioned to grow in the years to come. On the consumer side, however, search behaviors are shifting, which could spell danger for those who don’t innovate.

What Meta’s Cicero and bots that code could mean for highly skilled workers

What Meta’s Cicero and bots that code could mean for highly skilled workers

Article
Nov 28, 2022

There’s evidence that automation is coming for our jobs: MIT research shows how automation has reduced workers’ wages over the past 40 years. Expect a future workforce of automation managers.

Big Tech in chaos as layoffs, losses add up

Big Tech in chaos as layoffs, losses add up

Article
Nov 21, 2022

The Great Tech Recession: Tech’s losses accrue with Twitter chaos and Big Tech bleeding money and workers. The industry is losing its connection with the consumers and talent who built it.

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Google employees are concerned about data privacy, court documents reveal

Article
Nov 21, 2022

How much information is Google collecting on users? It seems even company employees don’t know, according to court documents unveiled via a class-action privacy suit.

Meta, Lyft, and Salesforce shed millions of square feet of office space

Meta, Lyft, and Salesforce shed millions of square feet of office space

Article
Nov 17, 2022

Big Tech’s real estate addiction cured by downturn: Companies are reversing their office expansion plans to cut costs. Long-term, the move makes more financial sense than layoffs given the rise of remote work.

How Apple, Google, Amazon, and Twitter seek to disrupt finance

Article
Nov 16, 2022

Here’s what Apple, Google, Amazon, and Twitter are doing to build out a space in financial services—and how Big Tech’s expansion into banking will impact the industry.

Google Ads’ cost per lead is going up and conversion rates are falling

Article
Nov 15, 2022

Search engine marketing costs are on the rise in 21 of 23 industries: New analysis finds that Google Ads are getting more expensive.

Putting Google’s Q3 ad revenue slump into context

Article
Nov 14, 2022

“Google is clearly trying to modernize what has been this golden goose, which is their search business, while also trying to modernize the format that they’re able to deliver to users on YouTube with Shorts,” said our analyst Max Willens, following Alphabet’s third-quarter earnings. “We might be at the beginning of an environment where it's tough to build momentum around either of them.”

Microsoft, OpenAI sued over Copilot as the generative-AI litigation games begin

Microsoft, OpenAI sued over Copilot as the generative-AI litigation games begin

Article
Nov 10, 2022

AI’s ‘Napster’ moment, but much bigger: The frenzy around generative AI’s abilities has triggered the first lawsuit claiming copyright infringement by Microsoft and OpenAI. The outcome could have global ramifications.

US retailers and brands shift manufacturing away from China

US retailers and brands shift manufacturing away from China

Article
Nov 09, 2022

Many US companies are cutting their investments in China: The country’s COVID-related lockdowns have led many retailers and brands to shift manufacturing elsewhere to avoid disruptions.

Digital will account for 71.8% of US media ad spend this year, up 16 percentage points from 2019—and growing

Article
Nov 07, 2022

Following a turbulent third quarter in advertising, our updated forecast shows it’s not all bad news.

The Daily: Google's growth hits the brakes, Apple Search Ads, and live sports' relationship with cable

Audio
Nov 07, 2022

On today's episode, we discuss why Google's advertising business has slowed, the significance of YouTube's growth going in the wrong direction, and what to expect from Google in Q4 and beyond. "In Other News," we talk about Apple Search Ads' market share and why live sports may not be that big of a driver of pay TV subscriptions. Tune in to the discussion with our analyst Max Willens.

Google puts holiday promotions front and center this year

Google puts holiday promotions front and center this year

Article
Nov 03, 2022

Google makes it easier for holiday shoppers to score a deal: The search giant is helping retailers attract price-conscious consumers with new promotional labels and price comparison tools.

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