Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google
US Travel Industry Digital Ad Spending 2022

US Travel Industry Digital Ad Spending 2022

Report
Sep 20, 2022

The travel industry’s digital ad spending collapsed in 2020, but two years later most of those outlays have returned. The next two years look set for strong growth as well, bucking the trend among other industries.

Biden issues order aimed at curbing Chinese investment in US tech companies

Article
Sep 19, 2022

A tech cold war intensifies: A federal order protecting US tech interests highlights anxiety over China surpassing the US as a global tech superpower. Some weaknesses are closer to home.

US B2B Digital Ad Spending Forecast 2022

US B2B Digital Ad Spending Forecast 2022

Report
Sep 19, 2022

In 2022, digital ad spending will grow across all B2B industries. Despite the pandemic and ongoing economic uncertainty, B2B marketers will devote an increasing share of their budgets to digital through 2024.

Apple to launch satellite distress service for iPhone 14 this fall

Article
Sep 13, 2022

An iPhone for preppers: Apple’s iPhone 14 is getting satellite connectivity. It’s the start of a race for mobile satellite connections that could eventually cover every square mile on earth.

TikTok is winning over Gen Z searchers

TikTok is winning over Gen Z searchers

Article
Sep 13, 2022

TikTok's popularity has translated to explosive growth in TikTok’s ad revenues. This year, TikTok will net $5.96 billion—more than Twitter and Snapchat combined.

US Voice Assistants and Smart Speakers Forecast 2022

US Voice Assistants and Smart Speakers Forecast 2022

Report
Sep 13, 2022

Voice assistant and smart speaker users are still increasing, but growth for brands will increasingly come from engaging existing users. Voice assistants are still very much in the process of transforming how users interact with and across devices.

US Search Ad Spending 2022

US Search Ad Spending 2022

Report
Sep 12, 2022

It’s not the fastest-growing channel, but paid search is still a vital component of the digital advertising ecosystem, especially as privacy changes and a potential recession put ad budgets in jeopardy.

White House’s Big Tech reforms are a warning shot to the ad industry

Article
Sep 12, 2022

The digital ad industry is under regulatory scrutiny: Reforms laid out by the Biden administration focus on the use of personal data for advertising purposes.

Google’s new rules against intrusive ads are a win-win for consumers and the search giant alike

Article
Sep 08, 2022

Google to crack down on advertisers promoting annoying content: Its new policies could be a win for consumers—not to mention the search giant’s bottom line.

Google gives merchants an early Christmas present

Google gives merchants an early Christmas present

Article
Sep 01, 2022

Google has added new features for merchants just in time for the holiday season.

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Spotlight: UK Mobile Payments

Spotlight: UK Mobile Payments

Report
Sep 01, 2022

With UK proximity mobile and peer-to-peer payments stagnating, providers in the market will be forced to focus on ways to resolve pain points, engage top user demographics, and facilitate growth around the margins.

Tech ad revenues declined in Q1, and companies feel the stress

Tech ad revenues declined in Q1, and companies feel the stress

Article
Sep 01, 2022

Google and Meta have maintained a steady lead in digital ad revenues worldwide, ahead of the likes of Amazon, Twitter, and Snapchat. But that's not without their own growing pains. Both Meta and Google saw revenues dip by several billion dollars in Q1 of this year. Still, the companies are tens of billions of dollars ahead of triopoly competitor, Amazon, in digital ad revenues.

Commercial quantum computer disruption on the horizon

Article
Aug 29, 2022

Billions pouring into quantum computing: Rising beyond nascent stages, quantum tech is turning heads in government and business. As funding accelerates, society is likely unprepared for security and ethical challenges.

Ireland’s EirGrid dashes tech giants’ cloud dreams with data center moratorium

Article
Aug 25, 2022

Data center scrutiny rises in Europe: Data centers’ energy intensity and water use are running up against Europe’s energy crisis. Ireland’s data center moratorium puts facilities’ sustainability measures in focus.

Google’s PaLM-SayCan research might make cobots truly collaborative

Article
Aug 22, 2022

Google tackles AI’s biggest challenge: Under its Everyday Robots subsidiary, the tech giant is building bots that understand what humans really want. But internet data could steer the project off-course.

Apple’s September return to office could lead to industry-wide mandates

Article
Aug 17, 2022

Apple’s return to office could kickstart industry mandates: Companies are heading into their busiest quarter, requiring all hands on deck. Job uncertainty could complicate employees’ shift from remote to office work.

Apple will soon bring ads to its Maps, Books, and Podcasts apps

Article
Aug 16, 2022

Maps are a safe space for Apple’s ad expansion: Apple has a low share of this market and can point to competitors that already sell map ad space.

Over 60% of US online shoppers start their product search on Amazon

Over 60% of US online shoppers start their product search on Amazon

Article
Aug 09, 2022

When it comes to online shopping, 61% of US consumers begin their product hunt on Amazon, close to half on a search engine like Google, and 32% on Walmart.com.

The Daily: Questions about YouTube, programmatic ad growth, and cutting cookies gets delayed ... again

Audio
Aug 05, 2022

On today's episode, we discuss where young folks are searching instead of Google, what to make of the company's Q2 earnings, and the significance of YouTube's growth slamming on the brakes. "In Other News," we talk about the most interesting part of programmatic advertising and why Google is delaying the deprecation of third-party cookies again. Tune in to the discussion with our analyst Evelyn Mitchell.

Big Tech leans on workers to correct growth miscalculations, putting innovation at risk

Article
Aug 04, 2022

Big Tech’s existential crisis: Following a decade-long heyday, announcements from tech leaders, layoffs, and hiring freezes indicate an abrupt cultural shift. A crisis looms as economics distracts from innovation.

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