Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google

The Daily: What happened to the metaverse's momentum, Decentraland's users, and Google’s ambient aspirations

Audio
Oct 19, 2022

On today's episode, we discuss how Meta’s metaverse plans are coming along, its new virtual reality headset, and how the company is moving forward with its metaverse ambitions. "In Other News," we talk about the controversy over Decentraland's user count and what Google’s ambient aspirations are. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Gadjo Sevilla.

Apple’s Search Ads app gets a boost, while Google Ads and Meta Ads take a dive

Article
Oct 18, 2022

While other publishers have struggled in the wake of Apple’s AppTrackingTransparency (ATT), Apple Search Ads has tripled its market share of mobile advertising since the first half of 2020, according to AppsFlyer’s latest “Performance Index.”

DoorDash courts CPG ad dollars

DoorDash courts CPG ad dollars

Article
Oct 18, 2022

DoorDash’s latest ad moves are designed with CPGs in mind: The delivery platform launched several new tools to make it easier for brands to build, manage, and measure campaigns.

Startup Qunnect is building a global quantum 'unhackable' internet based in Brooklyn

Article
Oct 17, 2022

Small, easy, and ‘unhackable’: Qunnect is building a global quantum internet based on a flagship device that’ll be relatively simple to scale. Its infallible security could preserve our digital future.

90% of marketers measure success differently now because of data privacy changes | Sponsored Content

Article
Oct 13, 2022

Today’s privacy-focused ecosystem has fundamentally altered how marketing performance is measured. Ever resilient, most marketers are turning to technology like AI to ensure they can still measure performance and provide personalized experiences, recent Salesforce research has found.

Meta, Google, and startups flock to AI art’s economic potential

Article
Oct 13, 2022

Generative AI’s trillion-dollar wellspring: Tech shows its love for the arts as long as AI’s the artist. It’s an economic bright spot, but brace for ethical and legal controversy.

The Weekly Listen: Can Musk (or anyone) help Twitter, selling a moment, and physical stores as a media channel

Audio
Oct 13, 2022

On today's episode, we discuss whether anyone can help Twitter regardless of who owns it, why physical stores could be the next major media channel, how companies are marketing around this year's World Cup, the significance of Google closing its gaming offering Stadia, how to sell a moment, an explanation of how digital grocery buyers are changing, how far an electric vehicle can go on one charge, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Ross Benes and Blake Droesch.

Q&A: Upgrading the shopping journey in 3D with Google Shopping

Article
Oct 10, 2022

Insider Intelligence spoke with Lilian Rincon, senior director of product for Shopping at Google, about the tech giant’s newest features, ranging from personalized suggestions to showcasing products in 3D.

Key products and announcements from the Made by Google 2022 event

Article
Oct 07, 2022

Google goes ambient: New Pixel phones, the first ever Pixel smartwatch, and a future tablet that transforms into a smart display are all touchpoints to Google’s wider IoT and ambient computing aspirations.

3 Supreme Court cases could upend social media’s playbook

Article
Oct 06, 2022

Big Tech vs. SCOTUS: Social media regulation goes before the Supreme Court, with a lawsuit against Google in focus. Rulings could have major implications for user content on the internet.

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The Weekly Listen: Holiday spending expectations, immersive search, and malls attempt to evolve

Audio
Oct 06, 2022

On today's episode, we discuss this year's holiday spending expectations, Google making its Maps and Search apps more immersive, adding perks to loyalty programs, Bed Bath & Beyond's future, malls attempting to evolve, what search will look like in five years, what Americans spend their money on by generation, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Evelyn Mitchell.

Google gets visual with new search tools

Article
Sep 30, 2022

Google’s latest search features streamline the shopping experience.

Google unveils its attempts to reinvigorate search for the TikTok generation

Article
Sep 30, 2022

Google courts younger cohort with search updates: New features put bigger emphasis on visual elements to address user preferences.

Spotlight: Canada Proximity Mobile Payments Forecast 2022

Spotlight: Canada Proximity Mobile Payments Forecast 2022

Report
Sep 29, 2022

Proximity mobile payment growth in Canada is stagnant, posing a challenge for providers. We expect them to counter this trend by boosting customer engagement rather than seeking out new users.

The Daily: Adapting to privacy and data strategy needs, Google's legal cases, and Apple offers more ads

Audio
Sep 29, 2022

On today's episode, we discuss how advertisers and publishers can adapt to the privacy and data strategy needs of a radically changing advertising ecosystem for the benefit of both brands and consumers. "In Other News," we talk about the implications of two significant legal cases for Google and what to make of Apple offering more ads. Tune in to the discussion with our analyst Max Willens and Neustar's global vice president of marketing solutions Brett House.

Google accused of ‘nickel and diming’ workers over fun cuts, but there are more relevant perks

Article
Sep 28, 2022

Money no longer fun at Google: Sundar Pichai faces off with employees over budget cuts. As a recession looms and tech’s fun money evaporates, there are other ways to keep employees happy.

A Microsoft report on Gen Z and millennial workers is a lesson for Big Tech

Article
Sep 26, 2022

Learning is the new retention perk: A survey shows that learning opportunities incentivize younger workers to stay at their jobs. It shows how Big Tech could close the skills deficit.

Meta and Google embrace the art of ‘quiet banishing’

Article
Sep 23, 2022

Meta and Google are laying off staff in a curious manner: It’s not en masse, and it’s quieter than usual—but it’s still happening.

Meta’s losses show the metaverse’s costly risk

Article
Sep 22, 2022

Zuck has a golden opportunity if he doesn't muck it up: Meta’s market valuation drops are tied to its metaverse aspirations. Its upcoming product releases need to be crowd pleasers.

Younger shoppers are trying out visual search

Younger shoppers are trying out visual search

Article
Sep 21, 2022

Among US adults 34 and younger, 30% had used visual search for shopping as of August, and 12% used it regularly. By comparison, 22% of US adults overall had used the functionality, and 8% used it regularly.

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