On today's episode, we discuss how Meta’s metaverse plans are coming along, its new virtual reality headset, and how the company is moving forward with its metaverse ambitions. "In Other News," we talk about the controversy over Decentraland's user count and what Google’s ambient aspirations are. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Gadjo Sevilla.
While other publishers have struggled in the wake of Apple’s AppTrackingTransparency (ATT), Apple Search Ads has tripled its market share of mobile advertising since the first half of 2020, according to AppsFlyer’s latest “Performance Index.”
DoorDash’s latest ad moves are designed with CPGs in mind: The delivery platform launched several new tools to make it easier for brands to build, manage, and measure campaigns.
Small, easy, and ‘unhackable’: Qunnect is building a global quantum internet based on a flagship device that’ll be relatively simple to scale. Its infallible security could preserve our digital future.
Today’s privacy-focused ecosystem has fundamentally altered how marketing performance is measured. Ever resilient, most marketers are turning to technology like AI to ensure they can still measure performance and provide personalized experiences, recent Salesforce research has found.
Generative AI’s trillion-dollar wellspring: Tech shows its love for the arts as long as AI’s the artist. It’s an economic bright spot, but brace for ethical and legal controversy.
On today's episode, we discuss whether anyone can help Twitter regardless of who owns it, why physical stores could be the next major media channel, how companies are marketing around this year's World Cup, the significance of Google closing its gaming offering Stadia, how to sell a moment, an explanation of how digital grocery buyers are changing, how far an electric vehicle can go on one charge, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Ross Benes and Blake Droesch.
Insider Intelligence spoke with Lilian Rincon, senior director of product for Shopping at Google, about the tech giant’s newest features, ranging from personalized suggestions to showcasing products in 3D.
Google goes ambient: New Pixel phones, the first ever Pixel smartwatch, and a future tablet that transforms into a smart display are all touchpoints to Google’s wider IoT and ambient computing aspirations.
Big Tech vs. SCOTUS: Social media regulation goes before the Supreme Court, with a lawsuit against Google in focus. Rulings could have major implications for user content on the internet.
On today's episode, we discuss this year's holiday spending expectations, Google making its Maps and Search apps more immersive, adding perks to loyalty programs, Bed Bath & Beyond's future, malls attempting to evolve, what search will look like in five years, what Americans spend their money on by generation, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Evelyn Mitchell.
Google’s latest search features streamline the shopping experience.
Google courts younger cohort with search updates: New features put bigger emphasis on visual elements to address user preferences.
Proximity mobile payment growth in Canada is stagnant, posing a challenge for providers. We expect them to counter this trend by boosting customer engagement rather than seeking out new users.
On today's episode, we discuss how advertisers and publishers can adapt to the privacy and data strategy needs of a radically changing advertising ecosystem for the benefit of both brands and consumers. "In Other News," we talk about the implications of two significant legal cases for Google and what to make of Apple offering more ads. Tune in to the discussion with our analyst Max Willens and Neustar's global vice president of marketing solutions Brett House.
Money no longer fun at Google: Sundar Pichai faces off with employees over budget cuts. As a recession looms and tech’s fun money evaporates, there are other ways to keep employees happy.
Learning is the new retention perk: A survey shows that learning opportunities incentivize younger workers to stay at their jobs. It shows how Big Tech could close the skills deficit.
Meta and Google are laying off staff in a curious manner: It’s not en masse, and it’s quieter than usual—but it’s still happening.
Zuck has a golden opportunity if he doesn't muck it up: Meta’s market valuation drops are tied to its metaverse aspirations. Its upcoming product releases need to be crowd pleasers.
Among US adults 34 and younger, 30% had used visual search for shopping as of August, and 12% used it regularly. By comparison, 22% of US adults overall had used the functionality, and 8% used it regularly.
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