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Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google

3 Supreme Court cases could upend social media’s playbook

Article
Oct 06, 2022

Big Tech vs. SCOTUS: Social media regulation goes before the Supreme Court, with a lawsuit against Google in focus. Rulings could have major implications for user content on the internet.

The Weekly Listen: Holiday spending expectations, immersive search, and malls attempt to evolve

Audio
Oct 06, 2022

On today's episode, we discuss this year's holiday spending expectations, Google making its Maps and Search apps more immersive, adding perks to loyalty programs, Bed Bath & Beyond's future, malls attempting to evolve, what search will look like in five years, what Americans spend their money on by generation, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Evelyn Mitchell.

Google gets visual with new search tools

Article
Sep 30, 2022

Google’s latest search features streamline the shopping experience.

Google unveils its attempts to reinvigorate search for the TikTok generation

Article
Sep 30, 2022

Google courts younger cohort with search updates: New features put bigger emphasis on visual elements to address user preferences.

Spotlight: Canada Proximity Mobile Payments Forecast 2022

Spotlight: Canada Proximity Mobile Payments Forecast 2022

Report
Sep 29, 2022

Proximity mobile payment growth in Canada is stagnant, posing a challenge for providers. We expect them to counter this trend by boosting customer engagement rather than seeking out new users.

The Daily: Adapting to privacy and data strategy needs, Google's legal cases, and Apple offers more ads

Audio
Sep 29, 2022

On today's episode, we discuss how advertisers and publishers can adapt to the privacy and data strategy needs of a radically changing advertising ecosystem for the benefit of both brands and consumers. "In Other News," we talk about the implications of two significant legal cases for Google and what to make of Apple offering more ads. Tune in to the discussion with our analyst Max Willens and Neustar's global vice president of marketing solutions Brett House.

Google accused of ‘nickel and diming’ workers over fun cuts, but there are more relevant perks

Article
Sep 28, 2022

Money no longer fun at Google: Sundar Pichai faces off with employees over budget cuts. As a recession looms and tech’s fun money evaporates, there are other ways to keep employees happy.

A Microsoft report on Gen Z and millennial workers is a lesson for Big Tech

Article
Sep 26, 2022

Learning is the new retention perk: A survey shows that learning opportunities incentivize younger workers to stay at their jobs. It shows how Big Tech could close the skills deficit.

Meta and Google embrace the art of ‘quiet banishing’

Article
Sep 23, 2022

Meta and Google are laying off staff in a curious manner: It’s not en masse, and it’s quieter than usual—but it’s still happening.

Meta’s losses show the metaverse’s costly risk

Article
Sep 22, 2022

Zuck has a golden opportunity if he doesn't muck it up: Meta’s market valuation drops are tied to its metaverse aspirations. Its upcoming product releases need to be crowd pleasers.

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Younger shoppers are trying out visual search

Younger shoppers are trying out visual search

Article
Sep 21, 2022

Among US adults 34 and younger, 30% had used visual search for shopping as of August, and 12% used it regularly. By comparison, 22% of US adults overall had used the functionality, and 8% used it regularly.

US Travel Industry Digital Ad Spending 2022

US Travel Industry Digital Ad Spending 2022

Report
Sep 20, 2022

The travel industry’s digital ad spending collapsed in 2020, but two years later most of those outlays have returned. The next two years look set for strong growth as well, bucking the trend among other industries.

Biden issues order aimed at curbing Chinese investment in US tech companies

Article
Sep 19, 2022

A tech cold war intensifies: A federal order protecting US tech interests highlights anxiety over China surpassing the US as a global tech superpower. Some weaknesses are closer to home.

US B2B Digital Ad Spending Forecast 2022

US B2B Digital Ad Spending Forecast 2022

Report
Sep 19, 2022

In 2022, digital ad spending will grow across all B2B industries. Despite the pandemic and ongoing economic uncertainty, B2B marketers will devote an increasing share of their budgets to digital through 2024.

Apple to launch satellite distress service for iPhone 14 this fall

Article
Sep 13, 2022

An iPhone for preppers: Apple’s iPhone 14 is getting satellite connectivity. It’s the start of a race for mobile satellite connections that could eventually cover every square mile on earth.

TikTok is winning over Gen Z searchers

TikTok is winning over Gen Z searchers

Article
Sep 13, 2022

TikTok's popularity has translated to explosive growth in TikTok’s ad revenues. This year, TikTok will net $5.96 billion—more than Twitter and Snapchat combined.

US Voice Assistants and Smart Speakers Forecast 2022

US Voice Assistants and Smart Speakers Forecast 2022

Report
Sep 13, 2022

Voice assistant and smart speaker users are still increasing, but growth for brands will increasingly come from engaging existing users. Voice assistants are still very much in the process of transforming how users interact with and across devices.

US Search Ad Spending 2022

US Search Ad Spending 2022

Report
Sep 12, 2022

It’s not the fastest-growing channel, but paid search is still a vital component of the digital advertising ecosystem, especially as privacy changes and a potential recession put ad budgets in jeopardy.

White House’s Big Tech reforms are a warning shot to the ad industry

Article
Sep 12, 2022

The digital ad industry is under regulatory scrutiny: Reforms laid out by the Biden administration focus on the use of personal data for advertising purposes.

Google’s new rules against intrusive ads are a win-win for consumers and the search giant alike

Article
Sep 08, 2022

Google to crack down on advertisers promoting annoying content: Its new policies could be a win for consumers—not to mention the search giant’s bottom line.

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