Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google
How search is shifting in 5 charts

How search is shifting in 5 charts

Article
Nov 28, 2022

Though the ad industry has had a notoriously difficult year, search advertising is well positioned to grow in the years to come. On the consumer side, however, search behaviors are shifting, which could spell danger for those who don’t innovate.

What Meta’s Cicero and bots that code could mean for highly skilled workers

What Meta’s Cicero and bots that code could mean for highly skilled workers

Article
Nov 28, 2022

There’s evidence that automation is coming for our jobs: MIT research shows how automation has reduced workers’ wages over the past 40 years. Expect a future workforce of automation managers.

Big Tech in chaos as layoffs, losses add up

Big Tech in chaos as layoffs, losses add up

Article
Nov 21, 2022

The Great Tech Recession: Tech’s losses accrue with Twitter chaos and Big Tech bleeding money and workers. The industry is losing its connection with the consumers and talent who built it.

Google employees are concerned about data privacy, court documents reveal

Article
Nov 21, 2022

How much information is Google collecting on users? It seems even company employees don’t know, according to court documents unveiled via a class-action privacy suit.

Meta, Lyft, and Salesforce shed millions of square feet of office space

Meta, Lyft, and Salesforce shed millions of square feet of office space

Article
Nov 17, 2022

Big Tech’s real estate addiction cured by downturn: Companies are reversing their office expansion plans to cut costs. Long-term, the move makes more financial sense than layoffs given the rise of remote work.

How Apple, Google, Amazon, and Twitter seek to disrupt finance

Article
Nov 16, 2022

Here’s what Apple, Google, Amazon, and Twitter are doing to build out a space in financial services—and how Big Tech’s expansion into banking will impact the industry.

Google Ads’ cost per lead is going up and conversion rates are falling

Article
Nov 15, 2022

Search engine marketing costs are on the rise in 21 of 23 industries: New analysis finds that Google Ads are getting more expensive.

Putting Google’s Q3 ad revenue slump into context

Article
Nov 14, 2022

“Google is clearly trying to modernize what has been this golden goose, which is their search business, while also trying to modernize the format that they’re able to deliver to users on YouTube with Shorts,” said our analyst Max Willens, following Alphabet’s third-quarter earnings. “We might be at the beginning of an environment where it's tough to build momentum around either of them.”

Microsoft, OpenAI sued over Copilot as the generative-AI litigation games begin

Microsoft, OpenAI sued over Copilot as the generative-AI litigation games begin

Article
Nov 10, 2022

AI’s ‘Napster’ moment, but much bigger: The frenzy around generative AI’s abilities has triggered the first lawsuit claiming copyright infringement by Microsoft and OpenAI. The outcome could have global ramifications.

US retailers and brands shift manufacturing away from China

US retailers and brands shift manufacturing away from China

Article
Nov 09, 2022

Many US companies are cutting their investments in China: The country’s COVID-related lockdowns have led many retailers and brands to shift manufacturing elsewhere to avoid disruptions.

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Digital will account for 71.8% of US media ad spend this year, up 16 percentage points from 2019—and growing

Article
Nov 07, 2022

Following a turbulent third quarter in advertising, our updated forecast shows it’s not all bad news.

The Daily: Google's growth hits the brakes, Apple Search Ads, and live sports' relationship with cable

Audio
Nov 07, 2022

On today's episode, we discuss why Google's advertising business has slowed, the significance of YouTube's growth going in the wrong direction, and what to expect from Google in Q4 and beyond. "In Other News," we talk about Apple Search Ads' market share and why live sports may not be that big of a driver of pay TV subscriptions. Tune in to the discussion with our analyst Max Willens.

Google puts holiday promotions front and center this year

Google puts holiday promotions front and center this year

Article
Nov 03, 2022

Google makes it easier for holiday shoppers to score a deal: The search giant is helping retailers attract price-conscious consumers with new promotional labels and price comparison tools.

Google lets advertisers have more control over its clean room

Google lets advertisers have more control over its clean room

Article
Nov 01, 2022

Google loosens the reins on its clean room: Advertisers now have more freedom with how they can use Google’s first-party data for campaigns.

Apple leads Big Tech on Q3 earnings as economy perks up

Apple leads Big Tech on Q3 earnings as economy perks up

Article
Oct 31, 2022

Apple sets a revenue record: After a bleak week for Big Tech, Apple shows strength in Q3 earnings. Backed by Mac, wearables, and a consumer spending uptick—it’s doing something right.

The Daily: How advanced is advanced TV, TikTok's AI ads, and controlling your ad experience

Audio
Oct 31, 2022

On today's episode, we discuss the addressable opportunity in the US, how big the connected TV market is, and how measurement, privacy, and fragmentation are disrupting progress in advanced TV. "In Other News," we talk about how TikTok is trying to usher in an age of machine learning advertising and how Google is trying to put Chrome users in control of their ad experience. Tune in to the discussion with our analyst Evelyn Mitchell.

Google Cloud a bright spot amid lackluster Q3 earnings

Article
Oct 27, 2022

Alphabet earnings disappoint, except in the cloud: Google Cloud surpassed Q3 expectations as Alphabet’s topline revenue dashes investor hopes. Expect more pressure on employees, which could harm workplace culture.

Big Tech isn’t going head-to-head with legacy digital health players—yet

Big Tech isn’t going head-to-head with legacy digital health players—yet

Article
Oct 25, 2022

Are health systems turning to Big Tech for digital health? Healthcare providers have specific software investment priorities for the next year. We explore if Big Tech players’ digital health capabilities are meeting those needs.

Google puts Chrome users in control of their ad experience

Google puts Chrome users in control of their ad experience

Article
Oct 24, 2022

Google wants users to customize their ad experience: A new hub lets users opt out of personalized ads entirely, but it’s more of an olive branch to regulators than anything.

The Daily: How affiliate amplifies all marketing, strengths of live sports streaming, and googles fines

Audio
Oct 24, 2022

On today's episode, we discuss how affiliate is the power player in the consumer journey and an amplifier of all marketing channels’ efforts. "In Other News," we talk about the significance of all of these Google fines and the biggest strengths and weaknesses for the future of live sports streaming. Tune in to the discussion with our analyst Paul Verna and CJ's senior vice president of client development Sommer Urias.

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