Executive Summary

B2B digital ad spending continues to grow in 2022, albeit at a slower pace than in previous years. This year sees a return to more stable growth after marketers rushed to increase digital ad budgets during the early phase of the pandemic.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. What are the growth trends in US B2B digital advertising in 2022?
2. What influences and trends shaped our growth estimates?
3. How can advertisers and marketers use this forecast to make informed decisions?

WHAT’S IN THIS REPORT? Our forecast for US B2B digital ad spending, a breakdown of growth in top B2B industries, key trends driving growth, changes that could affect current projections, and guidance for advertisers and marketers investing in digital advertising.

KEY STAT: B2B digital ad spending is projected to reach $18.47 billion by 2024, accounting for nearly 50% of total B2B ad spending that year.