Meta’s sneak peek at future hardware: While still years away from production, Meta’s prototype headsets aim to create VR that is indistinguishable from reality, per Protocol.
Why this matters: Meta, whose acquisition of Oculus in 2014 has helped it attain an 80% market share in VR hardware, knows its metaverse future is reliant on hardware and wants to exert its dominance before other players, like Apple, Microsoft, and Google, begin shipping alternatives.
Meta showed off various prototypes last week that each target a different hurdle VR faces today.
New brand ’verses: Along with the most advanced hardware, Meta is committed to building content through brand partnerships. In context, Meta announced that carmaker MINI and musical instruments-maker Fender will each have metaverse worlds.
What’s next? Meta revealing prototypes and adding popular brands to the metaverse helps give the impression that its VR hardware and content are in a growth stage. This could go a long way in persuading businesses to invest in the metaverse.
What’s the catch? Despite being ahead in the VR headset game, Meta risked showing its hand to competitors that now have VR headset templates to benchmark against. Conversely, the Meta prototypes could be a smokescreen, meaning it’s working on something else entirely that it hasn’t revealed.
The missing link: Meta may be working on new hardware and expanding metaverse experiences through brand promotions, but the company hasn’t indicated how it can evolve its operating system, which is currently built on a modified version of Google’s Android.
Dig Deeper: For a more detailed breakdown of the metaverse and its impact on various businesses, read our Metaverse Report.