eMarketer principal analyst Andrew Lipsman joins the show to argue that Facebook’s decision to continue allowing politicians to lie in paid placements is a mistake, and to talk about Twitter’s very different new policy. We also catch up on earnings reports from major US digital ad sellers.
Consumer adoption of new technologies and rising expectations have caused leading tech companies like Google and Facebook to expand beyond their initial business models and provide a more complete e-commerce experience — from impression... to click... to cart — seamlessly from a single device. The launch of Google Shopping Actions from Google, Shopping from Instagram and Marketplace from Facebook has only accelerated this trend and put the Big Three — Amazon, Google and Facebook — on a collision course with one another.
eMarketer vice president of forecasting Monica Peart walks through our latest ad spend numbers for Google, Facebook and Amazon.
eMarketer vice president of forecasting Monica Peart shares our digital ad spend estimates for the Google-Facebook duopoly and the reasons behind our recent forecast adjustments.
This report features our latest forecasts for proximity mobile payment users in Latin America, with breakouts for Argentina, Brazil and Mexico. It also examines emerging trends and key drivers fueling regional market movements.
Despite broad economic uncertainty fueled by Brexit and reduced digital ad spending across multiple industries in the UK, Facebook and Google’s shares of the digital ad market in the region continues to grow.
eMarketer senior forecasting analyst Oscar Orozco explores our latest search ad spending estimates for another duopoly—Google and Amazon.
Apple launched its subscription gaming service Arcade in late September as part of the company’s wider iOS 13 release, betting big on subscription gaming services and joining others like Google and Microsoft. As more adults spend time with mobile gaming apps daily, these companies are steadily developing their mobile gaming strategies.
eMarketer senior forecasting analyst Oscar Orozco explores our digital ad spend numbers for Google and Facebook amid an economic slowdown in the EU.
The growing US search ad market is dominated by Google. But Amazon and smaller players have the ad giant in their crosshairs. According to our latest US ad spending forecast, Google’s share of search ad revenues will drop, while that of Amazon will grow over the next two years.
eMarketer forecasting director Shelleen Shum talks about Brexit and its impact on digital ad spending for the Google-Facebook duopoly in the UK.
eMarketer senior forecasting analyst Oscar Orozco discusses our latest ad spend numbers for Amazon and how it’s maintaining its lead on Microsoft and Verizon.
Digital and mobile video viewership, adoption of subscription over-the-top (OTT) services and video ad spending are on the rise throughout the world as audiences, programmers and advertisers continue to shift focus from traditional to digital platforms.
Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.
Marc Pritchard, chief brand officer of Procter & Gamble, offered a startling prediction at the 2019 Consumer Electronics Show: "I would say that the days of advertising as we know it today are numbered. We need to start thinking about a world with no ads."
Traditional text messages may (finally) be getting an overhaul. In June, Google announced that it will allow Android users in the UK and France to opt in to Rich Communication Services (RCS), the new texting standard intended to replace the current SMS protocol. That's a step forward for RCS, which has been off to a slow start, but it's not likely to mean much for consumers or marketers yet.
eMarketer forecasting analyst Eric Haggstrom discusses our latest retail ecommerce figures for Southeast Asia and how its market dynamics differ from those in the US.
eMarketer principal analysts Nicole Perrin and Mark Dolliver discuss Uber’s plans to be the go-to transport hub, four ideas on how to rein in big tech, the changing motivations for watching the NFL and which types of ads are mostly likely to influence purchasing decisions.
eMarketer junior forecasting analyst Nazmul Islam shares our digital ad spending numbers in India and the impact of Facebook, Google and local sites.
Digital campaigning is crucial to candidates running for election worldwide, and it's no different in Canada. But new requirements—which kicked in earlier this summer—mean that political parties need to be more efficient with their ad dollars. With the upcoming federal election happening in October, here's what you need to know about the Elections Modernization Act (EMA).
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.