Consumers are approaching holiday shopping with a sharper focus on value, taking more time to compare options and make deliberate choices, often with the help of AI tools. For brands, this shift changes what will drive results at the tail end of the year.

OpenAI opens data to marketers: New policy allows limited ID sharing and purchase data to power ChatGPT ads.

Google considers Gemini ads: After ruling them out, Google eyes chatbot ads to offset AI costs and prove Gemini can rival ChatGPT for budgets.

AI is rewriting the digital shelf. As discovery shrinks to a handful of recommendations, brands are forced to optimize for both humans and machines or risk disappearing early in the purchase journey.

AI search is changing how B2B buyers discover and compare vendors. Visibility depends on strong SEO fundamentals, clearer differentiation, and content governance that support faster evaluation and more consistent brand information.

AI-powered search is eroding organic traffic, generative tools are flooding content channels, and the emergence of GTM engineering is automating the path from first touch to closed deal. This FAQ examines what's changed, what the data shows, and how marketers should adapt.

Creator content is shaping how AI answers questions. But content that’s good at engaging audiences isn’t always what AI surfaces. That’s forcing brands to rethink their creator strategies and content formats so they can show up in AI tools.

The bank launched a first-of-its-kind ChatGPT integration that allows users to research homebuying and mortgages.

Can advertising cover tech’s ballooning AI costs? That question defined big Q1 earnings day for Amazon, Meta, Microsoft, and Google.

This FAQ covers affiliate market size, publisher types, AI disruption, and what marketers should prioritize in 2026.

Mother’s Day shoppers are poised to spend more than previous years, but they’ll be looking hard at prices and using AI to help decide, according to recent studies.

OpenAI brings ChatGPT ads to logged-out users: Wider reach expands available ad inventory and could tempt wary marketers.

David’s Bridal shoppers can now make purchases within ChatGPT or Microsoft Copilot, another signal that retail at large is headed on an AI-enabled path.

More physicians are using AI for clinical search, pushing tech companies to compete on speed, medical sourcing, and trust.

OpenAI courts DSPs for ChatGPT ads: A leaked StackAdapt deck shows high CPM pilots as OpenAI leans on adtech partners to prove value.

The lack of a standard definition for agentic commerce reveals a fundamental split in how the industry is preparing for AI’s role in shopping

OpenAI boosts ChatGPT ads: Click-based pricing, actionable ads, and richer metrics aim to ease doubts and justify spend.

Consumers are increasingly turning to AI to overcome cost and access barriers. But because its health advice can be unreliable, provider organizations should guide safe use and offer their own vetted chatbots.

ChatGPT's US unique visitor count grew 76% year over year, climbing from 41.5 million in January 2025 to 72.9 million in January 2026, according to a March report from Comscore.

In Q1 2026, we analyzed more than 5,200 ChatGPT responses across nine personal care and beauty categories to compile the AI Visibility Index.