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The Future of Digital 2026

How to Stay Relevant in an AI-Transformed World

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About This Report
AI is rewriting the rules of digital media, advertising, and commerce at breakneck speed. Here’s what players in the digital realm can do to stay relevant.

The AI wave washing over digital media, advertising, and commerce is transforming those domains at a breakneck pace. But digital players can take action to stay relevant—and even thrive—in this new world.

This deck will:

  • Explain how genAI is changing consumer behavior and what that means for brands, retailers, agencies, and ad platforms.
  • Show how fast the change being wrought by AI is happening and how companies are responding.
  • Provide brands, retailers, ad platforms, and agencies with recommendations for how to stay relevant.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Paul Verna, Vladimir Hanzlik, Zia Daniell Wigder

Contributors

Sky Canaves
Principal Analyst
Rahul Chadha
Director, Report Editing
Suzy Davidkhanian
VP, Content
Blake Droesch
Jasmine Enberg
Vice President and Principal Analyst
Chris Keating
Penelope Lin
Director, Data Visualization
Sarah Marzano
Principal Analyst, Retail Media
Emma Noyes
Graphic Designer, Data Visualization
Oscar Orozco
Senior Director, Forecasting
Naomi Rebuelta
Copy Editor
Minda Smiley
Tracy Tang
Senior Researcher
Matt Torpey
Senior Chart Editor
Julia Woolever
Yoram Wurmser
Principal Analyst
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