ChatGPT ads get cheaper via Criteo: Spending cuts and incentives widen access, positioning Criteo as a go-to AI ad gatekeeper.

AI is reshaping search faster than AI platforms can build their ad offerings, which is why most spending still sits beside AI-generated results. Conversational search ads will grow quickly and chatbot ads will struggle to prove their effectiveness.

AI usage is becoming habitual as a broader range of people adopt AI for a broader set of use cases. Google’s lead in traditional search has given it the platform to take leadership in AI users next year, even as OpenAI still commands deeper engagement.

Gen X chatbot users (69%) outpaced both Gen Z (65%) and millennials (65%) in ramping AI chatbot use over the past 12-18 months, second only to Gen Alpha's 80%, according to a February 2026 Gracenote study.

AI shopping features offered by ChatGPT, Google, and Microsoft Copilot are broadly similar, but there are variations in the overall experience worth noting. Marketers should know how these tools compare to invest in the right place.

AI platforms’ contrasting approaches prompt new bank strategies.

This move raises questions about the future of banking competition and compliance

AI is having a significant impact on Europe’s digital landscape. But tight regulatory constraints in some markets and a broader fragmentation across the region is resulting in uneven development. Brands, retailers, agencies, and ad platforms need to adapt to best ride the AI wave.​

MoonPay’s early integration in the chatbot gives the platform an edge over rivals.

OpenAI eyes small, local advertisers: New API, pixel tracking, and accessible pricing test whether chatbot ads can drive real actions.

LLMs take a larger role in recommendations, insurers could face greater pricing pressure.

A new lawsuit against OpenAI seeks to pause ChatGPT Health, raising odds of stricter safeguards and deeper reassessment of AI medical rollouts.

TikTok upgrades its ad stack: New search hubs, AI capabilities, and creator tools aim to turn discovery into direct purchases.

Search ad spending keeps rising as AI fuels online discovery and people search across more platforms than ever. Despite this, search’s share of digital ad spending is edging downward due to faster growth in other channels.

In April 2026, we analyzed more than 5,200 ChatGPT responses across nine personal care and beauty categories to compile the AI Visibility Index.

OpenAI widens ad footprint: International rollout aims to lure in advertisers, using scale to offset weak CTRs and steep revenue goals.