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Chatgpt Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Chatgpt

Meta AI’s standalone app wants to make AI use a social activity

Article
Apr 29, 2025

Social sharing aims to boost usage, yet without real-time info or buzz, it may struggle to stick

Lightrun rushes in to patch the cracks in AI’s code boom

Article
Apr 28, 2025

Lightrun isn’t building code—it’s safeguarding it, offering proactive debugging that major players like Microsoft and Salesforce trust to catch AI-generated mistakes before they cause chaos.

Companies line up for Chrome as Google faces antitrust pressure

Companies line up for Chrome as Google faces antitrust pressure

Article
Apr 25, 2025

Chrome is the hottest browser no one can buy—yet: OpenAI, Yahoo, and Perplexity are lining up to bid if the DOJ forces a Google sell-off, eyeing a shortcut to AI search dominance.

YouTube’s new AI search test will require advertisers, creators to adapt

YouTube’s new AI search test will require advertisers, creators to adapt

Article
Apr 25, 2025

YouTube tests new AI features: The updates, including video carousels in search results and AI video summaries, promise innovation but require adaptation.

B2B SEO and the Shift to AI-Driven Search

B2B SEO and the Shift to AI-Driven Search

Report
Apr 23, 2025

As AI changes how buyers discover content, B2B brands have an opportunity to gain visibility. This report explores how SEO strategies can evolve to meet AI-powered search and why structured, trusted content wins.

OpenAI could buy Chrome to sidestep AI browser build, accelerate ChatGPT's adoption

OpenAI could buy Chrome to sidestep AI browser build, accelerate ChatGPT's adoption

Article
Apr 23, 2025

Control of the world’s top browser would give OpenAI data, default status, and an AI-native edge to rival Google in the search war.

Shopify integration could turn ChatGPT into a shopping tool, per report

Shopify integration could turn ChatGPT into a shopping tool, per report

Article
Apr 23, 2025

Could OpenAI turn ChatGPT into a shopping hub? The company is reportedly partnering with Shopify in an effort similar to other genAI shopping efforts by Perplexity and Microsoft.

Google, Anthropic, Microsoft release video features, productivity-enhancing enterprise tools

Article
Apr 16, 2025

Google, Anthropic, and Microsoft unleash tools that automate, integrate, and generate—yet steep prices and security concerns could limit how fast businesses dive in.

Meta steers Llama 4 away from left-leaning answers, loosens topic restrictions

Meta steers Llama 4 away from left-leaning answers, loosens topic restrictions

Article
Apr 16, 2025

While Meta says the goal is political balance and nuanced conversations, is it chasing social ideology over fixing algorithmic bias?

OpenAI could create a social network to compete with X, Meta

OpenAI could create a social network to compete with X, Meta

Article
Apr 16, 2025

OpenAI is floating a social app: The move would place the company in direct competition with X and Meta, but will require a unique value proposition to pay off.

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Google cuts Chrome, Android staff ahead of DOJ antitrust trial

Google cuts Chrome, Android staff ahead of DOJ antitrust trial

Article
Apr 15, 2025

With an antitrust trial on the horizon, Google is slashing jobs and budgets to hedge against a forced Chrome divestment.

Microsoft updates Copilot with autonomous browsing, customization, and AI podcasts

Article
Apr 07, 2025

Microsoft’s AI assistant now handles bookings, shopping, and podcast creation, aiming to close the gap with ChatGPT by delivering real utility, not just enterprise hype.

AI Agents and the Consumer Journey

AI Agents and the Consumer Journey

Report
Apr 03, 2025

AI agents are here, but they’ve had little effect on the consumer journey so far. That should change by the end of 2028.

OpenAI Ghibli Craze Reveals a shift in how consumers see AI

OpenAI Ghibli Craze Reveals a shift in how consumers see AI

Article
Mar 31, 2025

OpenAI introduces 4o Image Generation: Usage is skyrocketing—but while advertisers are showing more acceptance, consumer sentiment remains a concern.

Apple hit with false advertising lawsuit over iPhone 16 Apple Intelligence

Apple hit with false advertising lawsuit over iPhone 16 Apple Intelligence

Article
Mar 21, 2025

Apple faces lawsuit over false advertising for delayed iPhone 16 features: The case echoes concerns over the impact that deceptive advertising can have on brands.

SXSW 2025

SXSW 2025

Report
Mar 20, 2025

This year’s festival highlighted a maturing creator economy, a reality check for AI, and bigger and bolder brand activations and marketing trends.

Perplexity’s new ad pokes fun at Google AI in an effort to gain market share

Article
Mar 18, 2025

Perplexity’s new ad makes Google a target: The company’s biggest ad yet, led by “Squid Game” star Lee Jung-jae, could continue the push toward a more divided AI market.

B2B Content Marketing

B2B Content Marketing

Report
Mar 14, 2025

AI is transforming B2B content marketing, but trust and differentiation remain critical. Buyers seek authenticity from peers, influencers, and industry experts. Marketers must balance AI, human expertise, and bold strategies to drive engagement and growth in 2025.

OpenAI’s chief product officer outlines model development, enterprise adoption strategies

OpenAI’s chief product officer outlines model development, enterprise adoption strategies

Article
Mar 12, 2025

AI is moving from insight to execution: OpenAI’s Kevin Weil outlines how AI will evolve beyond answering questions to autonomously completing tasks across industries.

Apple’s AI delays put its smart home ambitions on the back burner

Apple’s AI delays put its smart home ambitions on the back burner

Article
Mar 10, 2025

Delays in core features could stall everything from Vision Pro to smart home devices, just as rivals double down on smarter assistants.

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