Users can virtually try on apparel and save products, making discovery more interactive.

AI shopping is forcing marketers to rethink which digital channels matter most for brand visibility. For years, marketers have concentrated resources on two questions: Where do consumers spend their time, and where do they spend their money? AI product recommendations add a third: Where do large language models (LLMs) get the information that shapes what they recommend? “You also need to consider where these LLMs are sourcing recommendations,” said our analyst Blake Droesch during EMARKETER's Future of Digital summit.

AI recommendations for tech hardware and devices are becoming more selective, with fewer brands and sources breaking through. Our Q3 2026 index tracks visibility in 13 categories across the industry.

AI is compressing the path from discovery to conversion, with consumers arriving at brands later and further along in their decisions. That shift is raising a new question for marketers: What should the brand experience look like when the website is no longer the center of the journey?

AI mentions in personal care and beauty favor established brands, but visibility can shift quickly with model updates. Our Q3 index tracks ChatGPT visibility across nine industry categories.

In August 2026, we analyzed 4,480 ChatGPT responses across 16 B2B software and platform categories to compile the AI Visibility Index.

Beauty ecommerce is outpacing the broader category as social and AI reshape the path to purchase. As generational divides widen, brands and retailers need to rethink how they win discovery, consideration, and conversion.

AI recommendations are reshaping pet care product discovery. In this industry’s inaugural report, we track ChatGPT brand visibility in Q3 2026, the sources informing recommendations, and what it takes to stay competitive.

In August 2026, we analyzed 11,250 ChatGPT responses across 23 retail store categories to compile the AI Visibility Index.

Being an early mover personal finance app/LLM integrations gives Experian an early opening to shape AI discovery.

In our second-annual Pulse of the Consumer: UK Personal Care and Beauty Survey, shoppers share how dupes, social media, and AI are shaping product discovery.​

Synced business details can capture high-intent shoppers as search fragments across maps and AI.

Retailers risk losing product discovery control, making better search a priority.

Consumers are making AI part of their health decisions, from researching symptoms to filling gaps in care. As AI moves from answers to action, healthcare brands face a new challenge: being visible and cited while earning consumer trust.

CRM integrations could make targeting and measurement easier, but side-by-side tests will reveal where AI ads add value.

In August 2026, we analyzed 4,940 ChatGPT responses across seven travel and hospitality categories to compile the AI Visibility Index.

Online marketplaces are taking a bigger share of ecommerce, but rising shopper expectations, tighter margins, and weaker customer relationships are reshaping the opportunity for brands and retailers.

As AI moves deeper into consumers’ financial decisions, it’s changing how they discover payment products, decide which to use, and interact with providers.