In July 2026, we analyzed 14,540 ChatGPT recommendations across 20 apparel and fashion categories to compile the EMARKETER AI Visibility Index.

Gemini and Copilot gain consumer preference, giving marketers reason to plan for multiple AI platforms.

OpenAI seeks an SMB ads team: New hires to court SMBs could widen ChatGPT’s advertiser base, but unproven results warrant caution.

AI recommendations are reshaping financial services discovery. In this industry’s inaugural report, we track ChatGPT brand visibility in Q2 2026, the sources informing recommendations, and what it takes to stay competitive.

AI adds to search behavior, doesn’t replace it: Dual SEO and GEO strategies for visibility across fragmented channels is critical for brands.

In July 2026, we analyzed 3,900 ChatGPT recommendations across eight household and cleaning product categories to compile the EMARKETER AI Visibility Index.

Human motivation, not technology, drives AI adoption. Our Building Blocks model helps marketers understand why people use AI, where adoption runs deepest, and where they can reach the right audiences.

AI’s spending surge is moving from ambition to accountability. Rising AI costs, agentic commerce, Apple’s assistant strategy, and consumer trust issues are changing the marketing landscape.

AI answers now drive more brand searches: Marketers should watch citation share and search lift, not just page views.

SpaceX's record-shattering public debut has become the first major test of whether investors will continue funding AI companies that burn billions while chasing distant profitability. The rocket company's $75 billion raise, larger than all US IPOs combined over the past two years, signals both the enormous capital requirements of AI development and growing uncertainty about returns. "The move itself is a kind of a double-edged sword for xAI," said our analyst Jacob Bourne on a recent episode of "Behind the Numbers," referring to Elon Musk's AI startup that SpaceX acquired earlier this year. "On the one hand, it now has access to SpaceX's resources and clout. The downside is that xAI now is part of SpaceX's lack of profitability story."

Chat controls speed up campaign work: PropellerAds moves campaign management into chat, simplifying control but lacking dashboards' visual checks.

Consumers embrace ChatGPT for health questions, but may remain reluctant to connect sensitive health data with AI tools.

Agentic commerce is reorganizing retail around five ecosystem layers. As AI agents gain influence, retailers and brands must decide where to compete, where to partner, and who controls the customer relationship.

In June 2026, we analyzed 1,140 ChatGPT recommendations across five pet care categories to compile the EMARKETER AI Visibility Index.

ChatGPT ads optimize for conversions: Marketers have a stronger case to test the platform, but should wait for more reliable attribution before scaling.

"If nobody sees it, it doesn't exist," said David Van Veen, managing director of beauty branding agency MSLK, summing up what may become the defining challenge for beauty brands in the AI era. As consumers lean on ChatGPT and Google's AI Overviews to narrow their options, brands get fewer chances to make an impression. AI doesn't return pages of search results. It surfaces a handful of recommendations, favoring brands that appear most consistently across trusted sources on the web.

OpenAI's latest ChatGPT health advice lawsuit could force stronger AI medical guardrails.

GenAI user penetration is high across Asia-Pacific, but every country has its nuances. Government policy, local AI ecosystems, demographics, and digital infrastructure are creating distinct paths to adoption in China, India, Japan, and South Korea.

Optimization lags as AI search becomes a top distribution channel: Regular audits and fresh content are imperative as zero-click AI answers narrow visibility.