Creator content is shaping how AI answers questions. But content that’s good at engaging audiences isn’t always what AI surfaces. That’s forcing brands to rethink their creator strategies and content formats so they can show up in AI tools.

The bank launched a first-of-its-kind ChatGPT integration that allows users to research homebuying and mortgages.

Can advertising cover tech’s ballooning AI costs? That question defined big Q1 earnings day for Amazon, Meta, Microsoft, and Google.

This FAQ covers affiliate market size, publisher types, AI disruption, and what marketers should prioritize in 2026.

Mother’s Day shoppers are poised to spend more than previous years, but they’ll be looking hard at prices and using AI to help decide, according to recent studies.

OpenAI brings ChatGPT ads to logged-out users: Wider reach expands available ad inventory and could tempt wary marketers.

David’s Bridal shoppers can now make purchases within ChatGPT or Microsoft Copilot, another signal that retail at large is headed on an AI-enabled path.

More physicians are using AI for clinical search, pushing tech companies to compete on speed, medical sourcing, and trust.

OpenAI courts DSPs for ChatGPT ads: A leaked StackAdapt deck shows high CPM pilots as OpenAI leans on adtech partners to prove value.

The lack of a standard definition for agentic commerce reveals a fundamental split in how the industry is preparing for AI’s role in shopping

OpenAI boosts ChatGPT ads: Click-based pricing, actionable ads, and richer metrics aim to ease doubts and justify spend.

Consumers are increasingly turning to AI to overcome cost and access barriers. But because its health advice can be unreliable, provider organizations should guide safe use and offer their own vetted chatbots.

ChatGPT's US unique visitor count grew 76% year over year, climbing from 41.5 million in January 2025 to 72.9 million in January 2026, according to a March report from Comscore.

In Q1 2026, we analyzed more than 5,200 ChatGPT responses across nine personal care and beauty categories to compile the AI Visibility Index.

Social platforms want a bigger role in search ad budgets, but user habits lag behind. As search expands beyond traditional engines, these platforms must turn occasional behavior into intent-driven activity to grab ad dollars.

OpenAI's new ads manager and a $50K buy-in aim to turn ChatGPT into a self-serve media buy.

GenAI health users will jump 37% YoY in 2026, but most queries will still begin on search—forcing marketers to balance SEO with AI discovery.

OpenAI tells investors ads will hit $2.5 billion this year and $100 billion by 2030, betting scale offsets steep costs.

AI is reshaping how consumers discover and choose products, creating a fast-growing new commerce channel with its own set of unique challenges.

Content marketing is at an inflection point. AI tools have made it faster and cheaper to produce content at scale, but the resulting flood of material creates challenges on marketers' highest-earning channels.