OpenAI’s Cannes pitch: New ad updates and improving engagement rates suggest ChatGPT is gaining traction, but marketers still want performance proof.

BNPL providers must focus on engagement over acquisition as the space matures. As installments become a budgeting tool and expand into higher-ticket categories, providers face rising competition to own more of consumers’ everyday spending.

Heritage luxury jewelry brand Tacori faces a unique marketing challenge: Its core bridal customer base constantly cycles in and out of relevance. Engagement ring shoppers typically research for just one to four months before purchasing, and once they buy, they're no longer in-market.

AI shopping assistants such as Amazon's Alexa for Shopping (formerly Rufus), Walmart's Sparky, ChatGPT, and Google Gemini are reshaping how consumers discover and evaluate products. Retailer-owned assistants are already lifting order values and conversion, while standalone AI platforms struggle to convert recommendations into purchases. This FAQ covers how AI shopping assistants work, what they mean for brand loyalty, and how brands earn a place in AI-generated recommendations.

General LLMs outperform clinical AI on medical tests, but physicians will still favor specialized tools for high-stakes care.

Ad market gets a boost, per WPP: AI investment fuels brighter ad forecasts, but marketers still need contingency plans for geopolitical flare-ups.

AI search ads are racing ahead: Spending is set to exceed $101 billion by 2030, even as marketers grapple with sparse performance data.

Consumers are increasingly using AI chat to explore purchases before they ever reach a search engine. Those conversations are creating a new layer of intent signals that marketers have only begun to tap into.

There’s no hard and fast rule for when to invest in new technologies, said David Cost, Chief Digital Officer at Rainbow Shops on a recent “Reimagining Retail” episode.

In today's podcast episode, we discuss why ChatGPT's Instant Checkout didn't take off, the strengths and weaknesses of today's third-party AI shopping assistants, why they struggle with conversion, and what AI shopping might look like a year from now. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Grace Harmon and Rachel Wolff. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

ChatGPT remains one of the web's most-visited destinations, but AI users are becoming increasingly platform-agnostic. New traffic patterns reveal how competitors are attracting a growing share of attention.

Different playbooks emerge as companies look to monetize their chatbots without losing trust.

Unlike broad LLMs, Talkspace's AI companion tool adds therapist intervention when its AI detects a crisis, making safety its potential edge.

The biggest US card network could jumpstart AI commerce with its wide global acceptance.

In May 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index.

In May 2026, we analyzed more than 5,200 ChatGPT responses across nine personal care and beauty categories to compile the AI Visibility Index.

Chatbots now steer patient choice, surfacing providers with rich, accurate site data.

Loan searches start in-chat, routing qualified borrowers to its marketplace and lender network.

Physicians integrate both general-purpose and clinical AI into daily workflows, increasing pressure on pharma brands to tailor drug content for the distinct requirements and outputs of each AI ecosystem.