AI referrals convert at higher rates, despite limited scale: Marketers should measure value per visit and build AI visibility alongside SEO.

This benchmark covers how ad buyers can calibrate their search ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.​

The global AI race looks different depending on how it’s measured. Emerging markets dominate among internet users, while developed markets lead across the broader population.

Chatbot embeds can help FIs win Gen Zers and millennials where they research their financial questions.

ChatGPT and Gemini have emerged as the clear leaders in the genAI platform race. Their advantage in awareness, usage, and paid adoption is widening the gap with rivals and shaping where marketers should focus their attention.

AI recommendations are reshaping how consumers discover household and cleaning products. In this industry’s inaugural report, we track ChatGPT brand visibility in Q3 2026, the sources informing recommendations, and what it takes to stay competitive.

A TD survey reveals that students act on AI financial advice, making trusted resources key to acquisition.

OpenAI expands ChatGPT ads without proving ROAS: Revenues rose 25%, but targeting issues persist as the pilot enters 31 new European markets.

In July 2026, we analyzed 5,630 ChatGPT responses across five automotive categories to compile the AI Visibility Index.

In July 2026, we analyzed 3,210 ChatGPT responses across eight media and entertainment categories to compile the EMARKETER AI Visibility Index.

Three of the least likely scenarios in social media would also be the most disruptive: a regulatory ban on addictive feed design, a Facebook revival, and an AI chatbot building a $100 billion ad business. None of them is likely. Each one exposes a tension already at work, from how regulators treat engagement mechanics to how much advertising a chatbot can actually carry. "If the EU were to ban infinite scrolling, it seems pretty clear that that would significantly curtail the amount of time people spend watching these kinds of videos," said our analyst Max Willens on a recent episode of "Behind the Numbers." Willens and two other analysts walked through three "what if" predictions on the episode.

AI is reshaping how consumers discover, evaluate, and choose financial institutions. In this video, Principal Analyst Tiffani Montez explores how financial services brands can compete for consideration in the age of AI.

Last November, we identified 11 trends we expected to shape the business landscape in 2026. Our Trends 2026 update reveals where expectations are holding, where surprises have emerged, and what businesses should watch through year-end.

Retailer-native AI assistants will drive 54.1% of US AI-driven retail ecommerce sales in 2026, keeping retailers ahead of general-purpose AI platforms through 2030, according to a July report from EMARKETER.

Exclusive data shows AI shopping trails habits: Just 16.6% use genAI weekly for shopping, making major marketing investments premature.

Clean UX and AI recommendations should take precedence to improve the AI shopping journey.

In July 2026, we analyzed 7,460 ChatGPT recommendations across 16 food and beverage categories to compile the EMARKETER AI Visibility Index.

AI tools built by healthcare providers must capitalize on their trust edge over general-purpose chatbots to drive adoption.

AI is transforming Latin America's digital economy, changing how consumers discover products, make purchases, and engage with businesses. Companies that adapt their commerce and customer experience strategies will be better positioned to compete.