A new lawsuit against OpenAI seeks to pause ChatGPT Health, raising odds of stricter safeguards and deeper reassessment of AI medical rollouts.

TikTok upgrades its ad stack: New search hubs, AI capabilities, and creator tools aim to turn discovery into direct purchases.

Search ad spending keeps rising as AI fuels online discovery and people search across more platforms than ever. Despite this, search’s share of digital ad spending is edging downward due to faster growth in other channels.

In April 2026, we analyzed more than 5,200 ChatGPT responses across nine personal care and beauty categories to compile the AI Visibility Index.

OpenAI widens ad footprint: International rollout aims to lure in advertisers, using scale to offset weak CTRs and steep revenue goals.

Consumers are approaching holiday shopping with a sharper focus on value, taking more time to compare options and make deliberate choices, often with the help of AI tools. For brands, this shift changes what will drive results at the tail end of the year.

OpenAI opens data to marketers: New policy allows limited ID sharing and purchase data to power ChatGPT ads.

Google considers Gemini ads: After ruling them out, Google eyes chatbot ads to offset AI costs and prove Gemini can rival ChatGPT for budgets.

AI is rewriting the digital shelf. As discovery shrinks to a handful of recommendations, brands are forced to optimize for both humans and machines or risk disappearing early in the purchase journey.

AI search is changing how B2B buyers discover and compare vendors. Visibility depends on strong SEO fundamentals, clearer differentiation, and content governance that support faster evaluation and more consistent brand information.

AI-powered search is eroding organic traffic, generative tools are flooding content channels, and the emergence of GTM engineering is automating the path from first touch to closed deal. This FAQ examines what's changed, what the data shows, and how marketers should adapt.

Creator content is shaping how AI answers questions. But content that’s good at engaging audiences isn’t always what AI surfaces. That’s forcing brands to rethink their creator strategies and content formats so they can show up in AI tools.

The bank launched a first-of-its-kind ChatGPT integration that allows users to research homebuying and mortgages.

Can advertising cover tech’s ballooning AI costs? That question defined big Q1 earnings day for Amazon, Meta, Microsoft, and Google.

This FAQ covers affiliate market size, publisher types, AI disruption, and what marketers should prioritize in 2026.

Mother’s Day shoppers are poised to spend more than previous years, but they’ll be looking hard at prices and using AI to help decide, according to recent studies.

OpenAI brings ChatGPT ads to logged-out users: Wider reach expands available ad inventory and could tempt wary marketers.

David’s Bridal shoppers can now make purchases within ChatGPT or Microsoft Copilot, another signal that retail at large is headed on an AI-enabled path.