ChatGPT ads could open up in a second window via a partnership with Smartly

AI is collapsing discovery and checkout into one flow, shifting control of payments upstream. New protocols, agent logic, and data control will decide which payment providers capture value.

A leaked Amazon deck positions its Rufus AI shopping assistant as a high-intent retail media channel with CPC pricing on the horizon.

OpenAI’s ChatGPT ads top $100 million in annualized revenues, but fast growth masks weak proof of results.

Consumers turn to search engines first for answers to health-related questions, even as social, video, and AI tools gain ground. Meanwhile, streaming TV is reshaping healthcare ad reach. Digital drives health-related action—but trust gaps shadow every channel.

This FAQ covers how consumers and marketers are adapting to generative AI, the risks that accompany its growth, and what strategies brands should prioritize in 2026.

AI is reshaping how people discover, evaluate, and buy products. As assistants and emerging agents take on more of the shopping journey, retailers must rethink how they surface products and compete for influence in the purchase journey.

OpenAI brings ads to all US free users, but manual buys, thin metrics, and $200K tests cloud ROI.

Teenagers today are digital natives in the truest sense, but their digital lives reveal surprising nuances about device preferences, social spaces, and emerging technologies that marketers need to understand.

Social teams are rethinking YouTube as Shorts surges, both long-form and episodic content gain traction, and generative search reshapes discovery. But legacy silos and cost concerns still hold many back, even as audiences and creators are leaning in.

Consumers are shopping with AI assistants on retailer sites and through third-party chatbots like ChatGPT and Perplexity, and retailers are paying attention.

AI is reshaping how consumers in Canada search, shop, and spend time with media. As digital adoption deepens, brands, publishers, and retailers face the need to adapt to AI-driven discovery and commerce, or risk losing out in a rapidly changing market.

AI prep is changing visits, with doctors wary of misinformation but optimistic about patient education.

The AI portal ties health records and wearables together as daily health conversations top 50 million.

More integrations can enable more sophisticated results, but banks have a lot of problems to solve before they can take full advantage.

Criteo bets on ChatGPT commerce in a pitch deck as its new ad pilot promises fast setup and measurable AI traffic.