Gen Z is embracing AI, but trust in the technology still lags. Even as the tool increasingly shapes work and life habits, traditional search remains the go-to for Gen Z purchase decisions.

As social networks lean into the roles they play in the ecommerce journey, they are flooding their pipes with commerce content they hope will help them in the emerging agentic era.

Google's AI Mode healthcare ad test signals expanding AI ad inventory, though disclosure-heavy healthcare ads remain excluded for now.

OpenAI ads open in European markets: OpenAI is seeking proof that ads can fuel revenues before its IPO.

Retail brands are discovering that securing visibility in AI-generated responses is just the first step in a far more complex challenge. According to new research from Bluefish tracking nearly 200 brands across nine verticals, the brands appearing most frequently in AI answers are often not the ones being described most favorably, a fundamental shift from traditional search marketing.

Ecommerce in Canada is entering a new phase. Buyer growth is slowing, but AI-powered shopping and mobile commerce are driving higher spending, reshaping how retailers compete and where future gains will come from.

AI, sports partnerships, BNPL, Gen Alpha, and digital asset infrastructure will be top of mind for payment providers in H2 2026.

Gen Z is changing the rules of banking. Learn how AI discovery, hybrid banking preferences, evolving trust dynamics, and fragmented loyalty are reshaping customer acquisition and retention.

In making an early move for AI discoverability, Square launches an app and plugin to boost its merchants’ AI visibility.

AI recommendations are reshaping beauty and personal care discovery. In our Q2 2026 update, we track brand visibility, the sources shaping recommendations, and what it takes to stay competitive.

Financial media networks are growing fast, but they face a fundamental weakness: Consumers bank everywhere and shop elsewhere. Closing that gap will determine whether they become major media players or niche data providers.

This FAQ covers search advertising's scale, the AI-driven traffic shifts reshaping it, and how advertisers should redistribute demand-capture budgets in 2026.

AI is adding a new layer to brand discovery before buyers reach a website. As citations and synthesized answers gain importance, marketers face pressure to invest despite shaky measurement and evolving best practices.

Media consumption is climbing again after years of slower growth, thanks partly to genAI. New forecasts reveal how AI, streaming video, live sports, and converged TV are reshaping how US adults spend their time—and driving more screen time in the process.

OpenAI’s Cannes pitch: New ad updates and improving engagement rates suggest ChatGPT is gaining traction, but marketers still want performance proof.

BNPL providers must focus on engagement over acquisition as the space matures. As installments become a budgeting tool and expand into higher-ticket categories, providers face rising competition to own more of consumers’ everyday spending.

Heritage luxury jewelry brand Tacori faces a unique marketing challenge: Its core bridal customer base constantly cycles in and out of relevance. Engagement ring shoppers typically research for just one to four months before purchasing, and once they buy, they're no longer in-market.

AI shopping assistants such as Amazon's Alexa for Shopping (formerly Rufus), Walmart's Sparky, ChatGPT, and Google Gemini are reshaping how consumers discover and evaluate products. Retailer-owned assistants are already lifting order values and conversion, while standalone AI platforms struggle to convert recommendations into purchases. This FAQ covers how AI shopping assistants work, what they mean for brand loyalty, and how brands earn a place in AI-generated recommendations.

General LLMs outperform clinical AI on medical tests, but physicians will still favor specialized tools for high-stakes care.

Ad market gets a boost, per WPP: AI investment fuels brighter ad forecasts, but marketers still need contingency plans for geopolitical flare-ups.