Google, OpenAI explore ads: The moves indicate that ads will be a crucial part of how AI search engines generate future revenues.

AI Mode promises cleaner search summaries, but cutting out website links might backfire with users and crater referral traffic for publishers.

This week, marketers look beyond Google Search to YouTube, ChatGPT, and Amazon, while dealing with an influx of consumer data. Meanwhile, women’s sports are on the rise as advertisers invest more in leagues, teams, and athletes.

Generative AI (genAI) is fundamentally changing how consumers shop online, potentially eliminating the "treasure hunt" experience that drives impulse purchases and changing how marketers push products.

Google, OpenAI, and Opera are embedding AI agents into devices and browsers. These tools can browse, compare, and purchase products with minimal user input.

It promises emotional intelligence and creative capabilities, with a hefty price tag and limited availability. Integrating its best features into GPT-5 could conserve GPUs.

Meta plans dedicated chatbot app: The move aims to compete with AI leaders ChatGPT and Gemini, but its success remains uncertain.

The improved Alexa finally debuts with better conversation skills and smart home features. Can Amazon convince users to pay when smartphones offer similar features for free?

Anthropic’s latest model introduces adjustable reasoning, letting businesses fine-tune AI responses based on speed, cost, and complexity

Rapid growth and enterprise deals position OpenAI as an AI giant, but as expectations rise, the real test will be proving long-term financial viability.

Satya Nadella admits Microsoft underestimated Google’s dominance in search, a mistake that could prove costly as AI-driven search products gain market share.

Consumers will pay for accurate AI responses, pressuring companies to provide better answers while navigating an uncertain legal landscape.

It plans to unify its models under one offering, with GPT-5 integrating multiple AI capabilities. The move will simplify access but reduce user control.

A September 2024 CivicScience/EMARKETER survey reveals consumer hesitancy toward AI tools. But data also pinpoints areas of receptivity, offering brands a blueprint for strategic implementation.

GenAI is already transforming the way marketers and others are working. Here are some key ways EMARKETER is using the technology.

Tinder’s user base is shrinking, but AI-driven matching and profile optimization alongside a price increase could improve its bottom line—if Match Group reassures users about bias and privacy.

Elon Musk’s takeover bid highlights OpenAI’s AI leadership but also fuels debate over its nonprofit roots, skyrocketing valuation, and long-term independence.

OpenAI hopes the Super Bowl can boost usage: Its first-ever spot coincides with a rebrand and rollout of ChatGPT search.

Its text-to-image genAI tool reduces costs by operating on-device, but the company still faces high user acquisition costs and dominating rivals like Meta.

The pressure is on as regulators in the US and the EU raise red flags over user data and national concern issues, while OpenAI accuses it of stealing APIs.