ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Shoppers prioritize authenticity and track records when choosing reviewers to trust

Article |
 Nov 21, 2025

The big answers: EMARKETER Daily quiz

Article |
 Nov 20, 2025

Most B2B buyers are evaluating AI products without formal steering committees

Article |
 Nov 20, 2025

Premium CTV grows more accountable as Albertsons and NBCU link ads to sales

Article |
 Nov 20, 2025

How CTV campaigns are boosting production and measurement with AI tools

Article |
 Nov 20, 2025

YouTube, Facebook dominate social usage, but fragmentation reshapes strategy

Article |
 Nov 20, 2025

Aetna rolls out genAI assistance for more conversational healthcare

Article |
 Nov 20, 2025

Traditional and decentralized finance are merging as crypto firm buys a bank

Article |
 Nov 20, 2025

Bath & Body Works CEO reins in expansion after costly category missteps

Article |
 Nov 20, 2025

TD Bank added Amazon rewards for cardholders—years after rivals

Article |
 Nov 20, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

GPT-4.5 launches with emotional intelligence, limited applications, and high costs

Article by Grace Harmon  |  Mar 3, 2025
Download
GPT-4.5 launches with emotional intelligence, limited applications, and high costs
Share
Topics
Artificial Intelligence (AI)
US

The news: OpenAI launched GPT-4.5, its biggest large language model (LLM) to date and its last non-chain-of-thought model.

The new product is giant, thoughtful, and expensive. Its inputs costs 30 times more than its GPT-4o predecessor and 25 times more than Anthropic’s Claude 3.7 Sonnet.

  • Access is currently limited to OpenAI’s $200/month Pro subscribers for one notable reason: OpenAI is out of GPUs. CEO Sam Altman said GPT-4.5 will roll out to Plus users next week once more GPUs are added.

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!