B2B marketers are embracing genAI-powered tools to enhance the effectiveness of their marketing initiatives. Marketing teams can use this technology in six valuable ways to drive better outcomes.

OpenAI’s Whisper often hallucinates harmful content, challenging its suitability for healthcare applications where accuracy is critical to patient safety.

Skipping its usual fall roll-out event, Apple will announce M4 devices and AI betas. It may be aiming to align launches with feature readiness.

iPhone 16 sales falter as AI enhancements fail to excite consumers: Apple reduces production by 10 million units, signaling weak demand despite rolling out new AI tools in iOS 18.2 beta.

As the AI search engine raises more capital, its reliance on data scraping casts a shadow over its ambitious plans for ad-driven revenue.

The New York Times insists Perplexity halt its use of NYT content, underscoring the brewing tension between media rights and AI-driven data access.

OpenAI has released o1-preview, its first AI model with reasoning abilities, giving marketers a glimpse of what the next evolution of AI tools could offer.

As AI search tools like Perplexity drive massive referral traffic to sites like Forbes and The New York Times, publishers struggle with crawlers ignoring web-scraping blocks.

The addition of voice and vision interaction pushes Microsoft’s AI assistant to new heights, boosting its competitive edge in the rapidly evolving AI landscape.

The company, now valued at $157 billion, is using deals with investors like Microsoft and Nvidia to shut out rivals and dominate the AI market.

Newsom said the legislation focused too much on large models, ignored risks from startups, and could harm innovation.

If ChatGPT Plus prices rise, users could turn to cheaper AI options in an increasingly crowded market.

Doctors are using genAI to respond to their patients’ MyChart messages: But patients aren’t always aware, which can erode the trust underpinning the patient-physician relationship.

Sponsored chatbot answers may confuse users, but Perplexity is banking on brand deals to drive revenue.

While details are minimal, the duo’s vision could challenge how we interact with AI in a smartphone-driven world.

GenAI could help boost the efficiency of customer service teams and give shoppers access to fast, personalized, 24/7 support. To make the most of the technology, retailers and brands need to understand the key use cases in a customer service setting—and stay mindful of the risks.

Microsoft, Oracle, and others are expanding data centers to meet AI demand, despite concerns over delayed profits.

Generative AI search engine Perplexity said it will launch ads in Q4, but the platform will need to win over advertisers and convince them their search ad spend will go further than it does on Google.

OpenAI is prioritizing real-world feedback and safety precautions over rushing the text-to-video tool’s release

In today's episode, we discuss when big tech's AI investments will pay off, the many ways AI is overrated, and how likely it is that we are heading towards an AI bubble. Tune into the discussion with host Marcus Johnson, and analysts Grace Harmon and Gadjo Sevilla.