EMARKETER analysts highlight four trends that will affect digital advertising in 2025.

Introducing genAI tools early in classrooms could foster a new generation of engaged users, but data privacy and plagiarism concerns might limit its adoption in education.

Docs struggle to use ChatGPT for diagnosing illnesses: Chatbots have greater diagnostic accuracy by themselves than physicians using AI. We examine how doctors can get more comfortable using AI for medical diagnostics.

A shocking response forces the tech giant to address safety flaws amid rising genAI adoption.

Its genAI tool fails to meet user expectations, with internal teams and customers frustrated by limited functionality and concerns over rushed development.

The experiment gauges users’ interest in seeing news content in search results and could push publishers to evaluate their reliance on traffic and ad revenue from Google Search

On today’s podcast episode, we discuss what’s behind Google’s recent ad revenue growth, how OpenAI fusing SearchGPT to ChatGPT will affect them, and where we’re at with the search giant’s two major antitrust cases. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Senior Analyst Evelyn Mitchell-Wolf.

The chatbot’s surging usage signals a shift toward AI tools as real-time search and conversational responses redefine how users access information.

A dismissal of claims by news outlets emphasizes the difficulty publishers face in stopping AI scraping and raises the stakes for ongoing lawsuits.

Gen Z leads in digital usage by most proportional measures. However, social network use cuts across categories, influencing video viewing and digital buying.

The partnership, hosted by AWS, could solidify Anthropic’s reputation as a trusted AI provider for high-risk government applications.

Prioritizing quality over quantity, the feature hints at ChatGPT’s evolution into an all-in-one AI service.

B2B marketers are embracing genAI-powered tools to enhance the effectiveness of their marketing initiatives. Marketing teams can use this technology in six valuable ways to drive better outcomes.

OpenAI’s Whisper often hallucinates harmful content, challenging its suitability for healthcare applications where accuracy is critical to patient safety.

Skipping its usual fall roll-out event, Apple will announce M4 devices and AI betas. It may be aiming to align launches with feature readiness.

iPhone 16 sales falter as AI enhancements fail to excite consumers: Apple reduces production by 10 million units, signaling weak demand despite rolling out new AI tools in iOS 18.2 beta.

As the AI search engine raises more capital, its reliance on data scraping casts a shadow over its ambitious plans for ad-driven revenue.

The New York Times insists Perplexity halt its use of NYT content, underscoring the brewing tension between media rights and AI-driven data access.

OpenAI has released o1-preview, its first AI model with reasoning abilities, giving marketers a glimpse of what the next evolution of AI tools could offer.

As AI search tools like Perplexity drive massive referral traffic to sites like Forbes and The New York Times, publishers struggle with crawlers ignoring web-scraping blocks.