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EMARKETER

The US Beauty Consumer 2025​

Our Exclusive Data Highlights How Social and AI Are Redefining Beauty Shopping​

Report by Sky Canaves  |  Sep 8, 2025
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The US Beauty Consumer 2025​: Our Exclusive Data Highlights How Social and AI Are Redefining Beauty Shopping​
Deck
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About This Report
Our exclusive data explores how social commerce and AI are reshaping the beauty path to purchase for US consumers.
Topics
Personal Care & Beauty
Consumer Behavior
United States

Our exclusive research and forecast data highlight opportunities for retailers and brands to capture shopper attention. Social platforms and AI are becoming decisive drivers of purchase behavior.​

This deck covers:​​

  • The beauty retail and ecommerce market and the outlook through 2029​
  • How US consumers shop for beauty products across channels​
  • How beauty consumers discover, research, and convert online​

This deck can help you:​

  • Develop commerce strategy (retailers, brands) ​
  • Develop media strategy (retailers, brands, agencies) ​
  • Develop go-to-market strategy and showcase opportunities to customers (agencies, solution providers)

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

authors

Sky Canaves

Contributors

Suzy Davidkhanian
VP, Content
Blake Droesch
Na Li
Director, Primary Research
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization
Jennifer Pearson
VP, Research
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
Ali Young
Senior Copy Editor and Manager of Content Operations
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