ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Sep 22, 2025

Gen Z holiday spending tanks in 2025

Article |
 Sep 22, 2025

Marketers can boost cost-consciousness, AI tools, and aligned values to reach Gen Z holiday shoppers

Article |
 Sep 22, 2025

Retail media can’t run until it learns to walk

Article |
 Sep 22, 2025

Pfizer buys into obesity drug market with $7.3B Metsera deal

Article |
 Sep 22, 2025

Multiple creator promos drive purchases

Article |
 Sep 19, 2025

FAQ: Marketers grapple with ad creative strategies in programmatic advertising

Article |
 Sep 19, 2025

Delta’s AI pricing backlash: The fine line between smart and surveillance

Article |
 Sep 19, 2025

FAQ: The importance of creator vetting for brand safety

Article |
 Sep 19, 2025

Creative effectiveness: Turning art into a growth engine

Article |
 Sep 19, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Anthropic’s Claude launches ad campaign to take on competitors

Article by Marisa Jones  |  Sep 19, 2025
Download
Anthropic’s Claude launches ad campaign to take on competitors
Share
Topics
Artificial Intelligence (AI)
Brand Marketing
United States

The news: Anthropic’s Claude AI is taking on competitors in a multimillion-dollar ad campaign. The “Keep Thinking” campaign positions Claude as “the AI for problem solvers” and marks Anthropic’s first foray into brand marketing.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account