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Anthropic’s Claude launches ad campaign to take on competitors

Article by Marisa Jones  |  Sep 19, 2025
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Anthropic’s Claude launches ad campaign to take on competitors
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Artificial Intelligence (AI)
Brand Marketing
United States

The news: Anthropic’s Claude AI is taking on competitors in a multimillion-dollar ad campaign. The “Keep Thinking” campaign positions Claude as “the AI for problem solvers” and marks Anthropic’s first foray into brand marketing.

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