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Bnpl Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Bnpl

What a second Trump presidency means for the payments industry

Article
Nov 07, 2024

Firms must plan for regulatory changes across areas like BNPL, open banking, crypto, and credit cards

Affirm enters UK market, but converting users won’t be easy

Article
Nov 05, 2024

The rollout will help it keep up with Klarna, but well-established competitors in the market could limit its growth

How the presidential election will affect the CFPB and payments regulation

Article
Nov 01, 2024

A Trump administration could lead to sweeping changes at the agency

Worldpay makes Klarna a default payment option—here’s why that may backfire

Article
Oct 31, 2024

While this is a win for Klarna, merchants may not want to take on the higher transaction costs that sometimes come with BNPL plans

Marqeta’s latest BNPL solution can help eliminate the need for merchant integration of BNPL

Article
Oct 29, 2024

Marqeta Flex helps digital wallets and card issuers embed BNPL options, eliminating the need for direct integrations with merchants

US BNPL user growth continues through 2028, but slows

US BNPL user growth continues through 2028, but slows

Article
Oct 25, 2024

US buy now, pay later (BNPL) user growth is slowing, plummeting from 97.0% in 2021 to just 4.1% in 2028, according to our forecast.

Affirm partners with GoodRx as healthcare becomes a BNPL target

Article
Oct 22, 2024

Expanding into healthcare payments can help invigorate growth for BNPL players as user growth slows

As the BNPL industry matures, user and payment value growths are decelerating

As the BNPL industry matures, user and payment value growths are decelerating

Article
Oct 18, 2024

The BNPL industry’s explosive growth is a thing of the past. The number of US BNPL users will grow only 6.9% in 2024, a major slowdown from prior years. And while payment value will rise at a still-strong rate of 20.8% this year, it too marks a significant deceleration.

The Weekly Listen: The DoJ floats a Google breakup that could change search, Walmarts designed just for you, and more

Audio
Oct 18, 2024

On today's podcast episode, we discuss how a department of justice suggested breakup of Google could change search, the potential impact of Walmart’s personalized homepages and customer support, what’s next for the buy now, pay later (BNPL) space, how Tesla’s new “cybercab” could change the world of robotaxis, what charitable donations in America look like, and more. Tune in to the discussion with host Marcus Johnson, director or Briefings Jeremy Goldman, analyst Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.

Klarna scores Apple Pay tie-up, leveling the playing field with Affirm

Article
Oct 17, 2024

It’s a large volume opportunity for the BNPL player and helps Klarna compete with. It can also help keep users loyal to Apple as its NFC tech opens up

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US Buy Now, Pay Later Forecast 2024

US Buy Now, Pay Later Forecast 2024

Report
Oct 10, 2024

US buy now, pay later (BNPL) payment value will reach $94.29 billion in 2024. As the industry matures, user growth is becoming limited—forcing BNPL fintechs to find new avenues for growth.

US Cash-Back Credit Card Emerging Features Benchmark 2024

US Cash-Back Credit Card Emerging Features Benchmark 2024

Report
Oct 07, 2024

Leading cash-back credit cards need to drive acquisition in a cutthroat segment of the card market. Our exclusive consumer survey data reveals which emerging features issuers should invest in to win over customers.

Debit card-linked installments are on the rise

Debit card-linked installments are on the rise

Article
Oct 04, 2024

As these solutions gain traction, the line between debit and credit is blurring.

Klarna sells off checkout business, rebranded as Kustom

Klarna sells off checkout business, rebranded as Kustom

Article
Oct 04, 2024

It just sold off Klarna Checkout, now rebranded as Kustom. The business could become a desirable acquisition target for its newest partner.

Adyen’s latest POS terminal brings Klarna and Alipay+ in stores around the US and Europe

Article
Sep 27, 2024

The rollout extends Klarna’s in-store push and bolsters Alipay’s global expansion efforts

CFPB’s FAQ clarifies some BNPL regulatory questions but leaves more yet to be answered

Article
Sep 19, 2024

There are, however, still many unknowns—like how interest-bearing loans will be treated

Citi boosts card-linked installment offering with Citi Travel integration

Article
Sep 13, 2024

This should help boost volume for both the booking platform and for the card-linked installment offering, given BNPL’s popularity in the travel category and an overall spike in popularity for card-linked BNPL

How the BNPL industry is maturing and blurring the lines between credit and debit

Article
Sep 12, 2024

Conference panelists discussed changes in the maturing industry as it ripples across the payments space

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