Bnpl Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Bnpl

Holiday BNPL spending shows BNPL growth drivers at work

Article
Jan 05, 2024

We look at the trends that will sustain that growth into 2024

Western Europe Trends to Watch in 2024

Western Europe Trends to Watch in 2024

Report
Dec 15, 2023

As inflation eases across Europe in 2024, retail, media, and marketing firms will turn their attention to regulatory headwinds on the horizon.

US Private Label Credit Cards 2023

US Private Label Credit Cards 2023

Report
Dec 14, 2023

Despite intensified payment competition and rocky economic factors, private label credit cards will maintain their importance in the payments industry in 2023. Retailers should not discount the value they can bring in terms of revenues and loyalty.

Banking Trends to Watch in 2024

Banking Trends to Watch in 2024

Report
Dec 12, 2023

Dramatic shifts are in the works for 2024, as BaaS, social media players, genAI, and new digital wallets reshape the banking landscape. Our top trends explore what’s in store.

Klarna plans to replace workers with AI to drive profitability

Article
Dec 11, 2023

The company is trying to cut costs as it focuses on profitability ahead of going public

UK Trends to Watch in 2024

UK Trends to Watch in 2024

Report
Dec 11, 2023

As the economy improves in 2024, companies will be able to turn their focus toward technological advancements and upcoming regulations.

Holiday season check-in: How Q4 is going and what that means for the rest of the year

Article
Dec 07, 2023

Recently, both Walmart and Target have warned that consumers’ cautious spending habits may lead to a sluggish holiday season this year. Were they right to be worried? Here’s how the holiday shopping season is going so far.

3 ways brands can adapt to Gen Z’s evolving shopping habits

Article
Dec 01, 2023

Gen Z favors a range of product discovery methods, cost-conscious spending patterns, and flexible payment options. Here are three crucial insights and actionable strategies to help brands capture Gen Z’s attention—and dollars—this holiday season.

BNPL played $940 million role in Cyber Monday success

Article
Nov 29, 2023

Consumers are turning to the payment method to mitigate financial pressures this holiday season, but overextension concerns persist

Cyber Monday spending reaches new heights as shoppers hold out for discounts

Cyber Monday spending reaches new heights as shoppers hold out for discounts

Article
Nov 28, 2023

Shoppers spent a record $12.4 billion this Cyber Monday: The lure of heavy discounts convinced cost-conscious consumers to open their wallets.

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More than one-third of US Gen Zers have used BNPL recently

More than one-third of US Gen Zers have used BNPL recently

Article
Nov 27, 2023

37% of US Gen Zers and 32% of millennials have used a buy now, pay later (BNPL) service to make at least one purchase recently, according to Morning Consult.

Ecommerce sales soar on Black Friday, while in-store sales grew just 1.1%

Ecommerce sales soar on Black Friday, while in-store sales grew just 1.1%

Article
Nov 25, 2023

Steep discounts drove record Black Friday online sales: Ecommerce sales surged on the day after Thanksgiving, while brick-and-mortar sales grew just 1.1% YoY.

Tips to help retailers reach Gen Alpha, Gen Z, and beyond this holiday season

Article
Nov 14, 2023

Gen Z is ready to spend this season. Millennials may be a bit cautious. YouTube is the place to go if brands want to get on Gen Alpha’s radar. And for older consumers, trust is the key to getting them to spend. Here’s how retailers can appeal to each generation as the holiday season readies for Cyber Five.

Affirm notches strong growth and second straight quarter of profitability

Article
Nov 13, 2023

Its growth and cost-cutting measures brought the BNPL fintech its second straight profitable quarter. And it’s projecting full-year profitability for FY 2024

US Cash-Back Credit Card Emerging Features Benchmark 2023

US Cash-Back Credit Card Emerging Features Benchmark 2023

Report
Nov 03, 2023

Leading cash-back credit cards need to drive acquisition in an increasingly competitive segment of the card market. Our exclusive consumer survey data reveals which emerging features issuers should invest in to win over customers.

How Rakuten and leading brands use shopper behaviors to expand reach and target consumers

Article
Nov 02, 2023

Expanding audience reach requires targeting the correct consumers. While true one-to-one advertising is still a dream, similar outcomes can be achieved by reaching the right audiences through affiliate marketing, paid social, and buy now, pay later (BNPL). “This whole trend around personalization really applies to audiences as well,” David Gill, vice president of consumer insights at Rakuten Advertising, said during our recent “Master the Holidays with Winning Performance Marketing Strategies” Tech-Talk Webinar. Data from affiliate marketing and social platforms can be used to identify which kinds of consumers brands should be reaching out to in order to expand their customer base.

How embedded finance is changing strategies for payment providers and retailers

Article
Oct 27, 2023

Nordstrom, Fiserv, and Insider Intelligence discussed the shift and how payment providers and retailers should think about it

Why Klarna is making an omnichannel push ahead of the holidays

Article
Oct 18, 2023

Buy now, pay later (BNPL) will play a major role in how consumers shop this holiday season as they seek out budget-friendly ways to pay. To capture a bigger share of holiday sales, BNPL provider Klarna has introduced a new suite of tools to help bridge the digital-physical gap with AI-powered technology and shoppable media.

Early sales, BNPL use will help drive robust holiday spending growth this year

Article
Oct 05, 2023

Consumers look for deals, flexible payment options this holiday season: Over three-quarters of shoppers plan to hunt for discounts, while BNPL use is set to soar amid financial constraints.

Canada P2P Payments Forecast 2023

Canada P2P Payments Forecast 2023

Report
Oct 03, 2023

Mobile P2P payments are struggling to capture users in Canada. But banks and digital wallet providers can lean into their respective strengths to create a rosier outlook for growth.

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