Bnpl Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Bnpl

BNPL improves financial inclusion but presents risks to the consumers it helps

Article
Oct 02, 2023

While these consumers are getting access to needed credit, providers must consider the risks of overextension

Affirm explores subscriptions to boost profitability efforts

Article
Sep 25, 2023

BNPL players are reimagining how consumers access lines of credit—while also seeking elusive profits

UK P2P Payments Forecast 2023

UK P2P Payments Forecast 2023

Report
Sep 20, 2023

UK mobile P2P payments usage growth has a case of the doldrums—but bank and digital wallet providers can explore several options to give it a boost.

BNPL firms have to get creative to offer rewards that rival credit cards

BNPL firms have to get creative to offer rewards that rival credit cards

Article
Sep 18, 2023

The number of US BNPL users has doubled since 2021, even though firms can’t fund rewards as richly as issuers do. But they do have retail connections.

Inflation, ecommerce, and BNPL drive solid but unspectacular holiday sales growth

Article
Sep 14, 2023

Holiday retail sales will grow by approximately 4.5% in 2023, a slight increase from the previous year’s 3.9% growth, according to our June forecast. While this growth may not seem significant, it would represent the sixth-fastest growth rate in holiday sales in the past 15 years, according to our forecast.

Discounts, generative AI, and social media advertising will power holiday shopping this year

Article
Aug 29, 2023

As consumers hunt for the best deals, generative AI will drive $194 billion in consumer spending by enabling brands to provide personalized customer service, marketing promotions, and commerce experiences, per Salesforce. Social media advertising will also have an outsized impact on purchase decisions versus traditional marketing efforts.

As BNPL providers exit European markets, Klarna swoops in

Article
Aug 25, 2023

Strong volume growth and 100 million users prove the BNPL provider’s successful expansion

Amazon adds new BNPL option to strengthen digital wallet

Article
Aug 18, 2023

The company has been beefing up its BNPL capabilities ever since its exclusivity period with Affirm ended earlier this year

Digitization of the Store 2023

Digitization of the Store 2023

Report
Aug 10, 2023

The digitization of the store—retail’s next megatrend—will transform the shopper’s path to purchase and industry economics for retailers and brands.

US Buy Now, Pay Later Forecast 2023

US Buy Now, Pay Later Forecast 2023

Report
Aug 08, 2023

Buy now, pay later (BNPL) payment value will rise 14.8% annually from 2023 through 2027, as BNPL fintech leaders adapt to a maturing market by diversifying product offerings and harnessing demographic trends.

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US Credit Card Digital Account Opening Forecast 2023

US Credit Card Digital Account Opening Forecast 2023

Report
Aug 04, 2023

Growth in digital account openings for credit cards is slowing, thanks to tightening standards and changing generational behaviors. But issuers are utilizing new tools to keep it afloat.

Soaring BNPL use during Prime Day reflects increasing demand for the payment method

Article
Jul 14, 2023

Amazon’s BNPL partners—Affirm and Citi—likely benefited from growing consumer demand for the tool

Amazon reaps rewards as shoppers use Prime Day to stock up on essentials

Article
Jul 13, 2023

Amazon had another record Prime Day: While shoppers spent enthusiastically, their price consciousness was on full display as BNPL usage, comparison shopping increased.

Afterpay, US

CollectionSnapshot
Jul 07, 2023

Buy Now, Pay Later, US

CollectionSnapshot
Jul 07, 2023

Klarna keeps looking for non-BNPL features to maintain growth

Article
Jun 16, 2023

It wants to lean on AI to attract users, while new environmental-focused features should strengthen its brand with younger shoppers.

Apple Cash adds recurring payments in latest addition to financial services offering

Article
Jun 09, 2023

Recurring payments for Apple Cash can boost engagement and lure new users.

Affirm strengthens ties with Amazon despite exclusivity agreement ending

Article
Jun 08, 2023

The brands built on their previous BNPL partnerships, bringing Affirm’s product to Amazon Pay to grow the buy button’s reach

Apple in Consumer Finance

Apple in Consumer Finance

Report
Jun 07, 2023

Apple’s credit card, BNPL product, and savings account put it in direct competition with financial services incumbents. With 130.1 million US iOS users loyal to its unsurpassed UX and dominant digital platform, the threat will only grow.

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