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About
Apple in Consumer Finance
Its 3 Biggest Competitive Advantages—and How Banks Can Adapt
Report Snapshot
Apple’s headline-grabbing buy now, pay later (BNPL), savings, and credit card products are just one part of the threat it poses in consumer banking: Its digital platform delivers an almost unbeatable user experience (UX) and is tailor-made for Gen Z. Banks must adapt quickly or risk losing market share.
Key Question: What are the three biggest competitive advantages supporting Apple’s growth in financial services?
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KEY STAT: By the end of 2023, Apple will have converted 45.8% of its US customers into Apple Pay users. It will add a net 13.6 million more users by 2027 as its financial services strategy unfolds.
authors
Tyler Brown, David Morris
Contributors
- Caitlin Cahalan
- Researcher, Financial Services
- Eleni Digalaki
- Principal Analyst
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