Bnpl Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Bnpl
Apple Pay Later ‘launching soon’ to shakeup BNPL industry

Apple Pay Later ‘launching soon’ to shakeup BNPL industry

Article
Feb 07, 2023

Despite delays, Apple can benefit from its extensive user base and merchant acceptance to build BNPL success.

Ingenico and Splitit tackle checkout friction to get at in-store BNPL’s untapped potential

Ingenico and Splitit tackle checkout friction to get at in-store BNPL’s untapped potential

Article
Feb 03, 2023

Ingenico and Splitit are focused on cutting customer friction to grow their in-store BNPL presence.

Klarna unveils financial wellness tool to boost engagement and minimize risks

Klarna unveils financial wellness tool to boost engagement and minimize risks

Article
Jan 26, 2023

The feature lets customers view their 2022 spending patterns and suggests ways to improve financial habits in the new year.

Tabby’s $58M raise highlights investor confidence in Middle East’s BNPL potential

Article
Jan 19, 2023

Emirati paytech Tabby secured $58M in a sign of investor confidence in the region’s BNPL market potential.

What retailers need to know for 2023 in 5 charts

What retailers need to know for 2023 in 5 charts

Article
Jan 11, 2023

After experiencing a surge in growth in 2021, US retail sales growth began to slow last year, a pattern which will continue into 2023. According to our forecast, sales will rise by less than 3% this year, reaching over $7.3 trillion.

Payment providers could find opportunities in record-high credit card rates

Article
Jan 09, 2023

The expected record-high rates will raise demand for budgeting tools, rewards focused on everyday spending, and BNPL.

Payments Trends to Watch for 2023

Payments Trends to Watch for 2023

Report
Jan 06, 2023

This year will be a litmus test for trying new things. Payments incumbents that embrace change on their own terms will emerge stronger than before.

Here’s what happened to BNPL in 2022—and what it means for next year

Article
Dec 29, 2022

From tumbling valuations to the arrival of Big Tech firms, we run down the biggest BNPL developments of 2022.

Big Tech’s biggest payment plays of 2022

Article
Dec 28, 2022

We look back at the year’s most disruptive Big Tech payment stories and how the Big Four have expanded in the space.

Klarna’s year of diversification, takeovers, and big valuation drops

Article
Dec 22, 2022

The firm completed big down rounds, branched out with new products, and battled intensifying BNPL competition.

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The payments predictions we got right in 2022

The payments predictions we got right in 2022

Article
Dec 21, 2022

Last year, we predicted India’s CBDC plans would materialize in 2022 and that the CFPB would hone in on BNPL players.

US Premium Travel Credit Card Emerging Features Benchmark 2022

US Premium Travel Credit Card Emerging Features Benchmark 2022

Report
Dec 19, 2022

Invigorated travel has reestablished demand for travel credit card perks and benefits. But a recession could reverse gains—requiring premium card issuers to balance travel offerings with everyday utility. This second annual study reveals which of 10 leading premium travel credit cards are best positioned to attract and engage customers, based on their support of 49 emerging features.

BNPL is having a banner holiday season. But can healthy performance now transform itself into a strong later?

BNPL is having a banner holiday season. But can healthy performance now transform itself into a strong later?

Article
Dec 16, 2022

Orders made via buy now, pay later (BNPL) increased 85% over Cyber Five, according to Adobe Analytics. “It’s a win-win for retailers” as it increases basket size and boosts conversion rates, our analyst Grace Broadbent said on the “Behind the Numbers: Reimagining Retail” podcast.

Reimagining Retail: BNPL during the holidays, and what we expect from BNPL in 2023

Audio
Dec 13, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the state of the buy now, pay later (BNPL) union, whether Gen Z will be BNPL users for life or migrate to credit cards, and the stumbling blocks the new payment method faces. Then for "Red-Hot Retail," our analysts give us four of their very specific—and potentially risky—predictions about BNPL in 2023. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Grace Broadbent.

Walmart may ditch Affirm partnership to launch BNPL product via fintech venture

Article
Dec 12, 2022

The retailer’s reported plans to launch its own BNPL product through its fintech, ONE, could help boost customer spending.

Buy now, pay later sees holiday spike. Will low consumer adoption slow down the major players next year?

Buy now, pay later sees holiday spike. Will low consumer adoption slow down the major players next year?

Article
Dec 05, 2022

If Cyber Five trends hint at what to expect from the rest of the holiday season, expect buy now, pay later (BNPL) to be a big hit.

A record number of consumers shopped the Cyber Five this year, motivated by deals and gift-giving

Article
Dec 01, 2022

It’s official. The Cyber Five (the five-day period between Thanksgiving and Cyber Monday) have not lost their touch. Let’s dig into the data as retailers take a deep breath and ready themselves for what’s shaping up to be a pretty busy holiday season.

Block’s strong Cyber Weekend bodes well for holiday trends

Block’s strong Cyber Weekend bodes well for holiday trends

Article
Nov 30, 2022

Small-business and BNPL growth underscores two holiday trends and could direct investment for 2023.

A record-setting 196.7 million US consumers shopped over the Cyber Five

A record-setting 196.7 million US consumers shopped over the Cyber Five

Article
Nov 29, 2022

A record number of US consumers shopped over the Cyber Five: 196.7 million US consumers shopped over the five-day period, which is 7.1 million more than the previous high.

Consumers turn to BNPL to alleviate financial pressures over the holidays

Consumers turn to BNPL to alleviate financial pressures over the holidays

Article
Nov 28, 2022

As economic pressures weigh down on consumers, 20% plan to use BNPL to help stretch their holiday budgets, per TSG and ETA.

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