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Bnpl Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Bnpl
Spotlight: US Digital Account Opening Forecast 2022

Spotlight: US Digital Account Opening Forecast 2022

Report
Oct 21, 2022

Digital account opening volume will tank in 2022 due to economic volatility. But slow growth will resume in 2023, fueling fierce competition.

Visa dives further into BNPL, cross-border payments as economic storm clouds gather

Visa dives further into BNPL, cross-border payments as economic storm clouds gather

Article
Oct 20, 2022

Visa brought its BNPL solution to more Canadian retailers and expanded Visa Direct through a partnership with Thunes.

Apple and Goldman Sachs partner to offer high-yield savings accounts

Article
Oct 17, 2022

Apple and Goldman Sachs teamed for the new high-yield savings feature.

BNPL widens its net to capitalize on consumers’ rising living costs

BNPL widens its net to capitalize on consumers’ rising living costs

Article
Oct 14, 2022

As the cost of living rises, the range of different industries accepting BNPL is diversifying.

Amazon steals share from Cyber Five

Article
Oct 11, 2022

The Cyber Five period used to be the kickoff to the holiday shopping season. But this year, Amazon’s October Prime Day event could take away from Black Friday and Cyber Monday deals, according to Adobe.

How retailers can use buy now, pay later rewards to attract Gen X consumers

How retailers can use buy now, pay later rewards to attract Gen X consumers

Article
Oct 11, 2022

BNPL providers must develop consumer rewards programs to effectively compete within consumer payments.

US Buy Now, Pay Later Feature Demand Report 2022

US Buy Now, Pay Later Feature Demand Report 2022

Report
Oct 11, 2022

Our inaugural study evaluates 49 BNPL features based on customer demand, according to results of a survey of US BNPL users.

Spotlight: US Buy Now, Pay Later Forecast 2022

Spotlight: US Buy Now, Pay Later Forecast 2022

Report
Oct 04, 2022

We expect buy now, pay later (BNPL) users and payment value to continue growing in the coming years, despite a perfect storm of rising investor and regulatory scrutiny, increasing competition, and worsening economic conditions.

What’s driving BNPL usage and payment value growth?

What’s driving BNPL usage and payment value growth?

Article
Oct 04, 2022

By 2026, 38.9% of US internet users will use a BNPL solution, up from 30.7% in 2022. And the average user will spend $1,371 via BNPL, up more than 43% from 2022.

Amazon and Affirm extend partnership to Canada to boost sales, bolster market share

Article
Sep 23, 2022

Affirm can maintain its market lead by working with the country’s largest etailer, and Amazon can use a growing payment method to avoid bleeding customers to rivals.

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Affiliate Marketing 2022

Affiliate Marketing 2022

Report
Sep 15, 2022

Affiliate marketing is getting a fresh look from advertisers that want to boost ecommerce businesses and create more direct digital connections with customers.

The pandemic gave way to a boom for affiliate marketing

The pandemic gave way to a boom for affiliate marketing

Article
Sep 15, 2022

The surge in consumer time and money spent online because of the pandemic led to a significant boom in the affiliate marketing ecosystem.

Bread brings virtual cards to BNPL push with Marqeta partnership

Bread brings virtual cards to BNPL push with Marqeta partnership

Article
Sep 13, 2022

The launch highlights Bread’s post-rebrand growth strategy, and diversified offerings should help Bread compete in the shaky BNPL market.

The Great Realignment

The Great Realignment

Report
Sep 08, 2022

A new set of digital winners is emerging amid the market turmoil of 2022. Using our forecasts, we showcase how ecommerce, social media, fintech, and more are being transformed.

PayPal

PayPal

Report
Sep 02, 2022

PayPal is rethinking its growth strategy amidst market turmoil and slower-than-anticipated growth. All eyes are on the original fintech and payments powerhouse as it moves in a new direction; its strength in the market affects every part of the payments value chain.

Spotlight: UK Mobile Payments

Spotlight: UK Mobile Payments

Report
Sep 01, 2022

With UK proximity mobile and peer-to-peer payments stagnating, providers in the market will be forced to focus on ways to resolve pain points, engage top user demographics, and facilitate growth around the margins.

Affirm turns in strong earnings, highlights ambitious growth initiatives

Affirm turns in strong earnings, highlights ambitious growth initiatives

Article
Aug 29, 2022

Affirm’s gross merchandise volume grew 77% YoY in Q4. It plans to launch new products and features to boost volume and engagement.

Block integrates Clearpay as BNPL eats up more UK retail volume

Block integrates Clearpay as BNPL eats up more UK retail volume

Article
Aug 24, 2022

Square sellers in the UK can now offer Clearpay online and in-store—building on the Afterpay rollout in the US and Australia.

FCA warns BNPL firms over misleading ads as debt crisis fears mount

FCA warns BNPL firms over misleading ads as debt crisis fears mount

Article
Aug 22, 2022

The FCA warned BNPL firms over “misleading adverts” and threatened breachers with criminal action.

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