Bnpl Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Bnpl
US Cash-Back Credit Card Emerging Features Benchmark 2022

US Cash-Back Credit Card Emerging Features Benchmark 2022

Report
Aug 05, 2022

Our second annual benchmark evaluates 10 leading cash-back credit cards, with no annual fee, across seven feature categories. It weights their scores according to the results of a survey of US cash-back credit card prospects.

The Weekly Listen: Does Google own the internet, Big Tech wants live sports, and BNPL in flux

Audio
Jul 28, 2022

On today's episode, we discuss how much longer Google can own the internet, whether buy now, pay later (BNPL) is in flux, how much Big Tech companies want live sports, whether online shopping is confusing, how best to market to Gen Z, an unpopular opinion about buying things on social media, what influences gas prices, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and vice president of Briefings Stephanie Taglianetti.

The Era of Uncertainty: Credit Cards

The Era of Uncertainty: Credit Cards

Report
Jul 18, 2022

Life is good for credit card issuers, but worsening economic conditions could endanger their $160 billion revenue stream. They must act decisively to ensure they’re still meeting consumers’ changing needs.

BNPL titans look for growth in-store amid increased competitive and economic threats

BNPL titans look for growth in-store amid increased competitive and economic threats

Article
Jul 14, 2022

As the online BNPL space saturates, Afterpay and Klarna are turning to in-store partners to fuel growth.

The Era of Uncertainty: US Incumbent Banks

The Era of Uncertainty: US Incumbent Banks

Report
Jul 14, 2022

A looming recession and global turmoil threaten US incumbent banks’ bottom lines. But refocusing on core tech priorities and consumer needs will help banks reclaim the high ground in the fight for customers and talent.

Zip backtracks on Sezzle acquisition, trudges toward profitability goal

Zip backtracks on Sezzle acquisition, trudges toward profitability goal

Article
Jul 13, 2022

Zip said it plans to focus on its core business instead—we look at what it means for both providers.

Brands are only a text away from the Gen Z consumer

Brands are only a text away from the Gen Z consumer

Article
Jul 06, 2022

Younger generations expect quick responses from brands: Gen Zers and millennials prefer text messaging over email with brands to facilitate faster communication.

Gen Z buys into buy now, pay later

Gen Z buys into buy now, pay later

Article
Jul 06, 2022

In the US, 55.1% of Gen Z digital buyers ages 14 and older will use a buy now, pay later (BNPL) service at least once this year. That figure drops to 48.6% for millennial digital buyers and becomes progressively smaller among older generations.

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The Era of Uncertainty: Buy Now, Pay Later

The Era of Uncertainty: Buy Now, Pay Later

Report
Jun 27, 2022

BNPL providers are in the eye of a perfect storm, as investor and regulatory scrutiny, increasing competition, and the prospect of recession put them at risk. But it’s still early days—and we see foresee a long growth runway. Read on to learn how retailers and providers can navigate the current landscape to their maximum benefit.

Klarna launches loyalty feature to hone in on engagement and sales growth

Klarna launches loyalty feature to hone in on engagement and sales growth

Article
Jun 23, 2022

The solution lets customers store their loyalty cards in the Klarna app, which may help encourage use.

PayPal ramps up BNPL program with monthly payment solution

PayPal ramps up BNPL program with monthly payment solution

Article
Jun 16, 2022

The solution can let PayPal tap higher-dollar-value purchases and brings its program in line with BNPL competitors.

US BNPL value will reach $75.60 billion this year

Article
Jun 16, 2022

In 2022, 79.0 million US consumers will use a buy now, pay later (BNPL) service.

BNPLs could leave shoppers paying more than they signed up for

BNPLs could leave shoppers paying more than they signed up for

Article
Jun 09, 2022

Klarna is the most popular buy now, pay later (BNPL) service in the US, with 34.8 million users ages 14 and older. Afterpay takes the No. 2 spot with 20.0 million, and Affirm comes in third with 14.0 million.

Western apps make a new push to become super apps

Western apps make a new push to become super apps

Article
Jun 07, 2022

Super apps in Asia, such as WeChat, Alipay, and mobile messaging app Line, have dominated ecommerce and online services in the region for years. Now, some Western apps are trying to build their own super apps by creating marketplaces next to their core financial, social, or delivery services. Most of these apps use a combination of monetization methods, including commissions and ad serving.

Klarna and Affirm tout new partnerships despite market uncertainty

Klarna and Affirm tout new partnerships despite market uncertainty

Article
Jun 02, 2022

These deals could help both firms sustain business as recession fears, higher competition, and looming BNPL regulation threaten growth.

BNPL’s outsize subprime borrower share gives regulators new ammunition

BNPL’s outsize subprime borrower share gives regulators new ammunition

Article
May 27, 2022

BNPL attracts users who are higher-risk and younger than the general credit-seeking population, a TransUnion study found.

US Proximity Mobile Payments 2022

US Proximity Mobile Payments 2022

Report
May 27, 2022

By 2026, nearly 30% of US consumers’ average retail spending (excluding food and beverage sales and ticketing) will be made using proximity mobile payments, as providers look to build on the pandemic-driven adoption of the technology.

The Era of Uncertainty

The Era of Uncertainty

Report
May 17, 2022

How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.

Powerful data and analysis on nearly every digital topic.

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