Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

BNPLs could leave shoppers paying more than they signed up for

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Klarna is the most popular buy now, pay later (BNPL) service in the US, with 34.8 million users ages 14 and older, per our estimates. Afterpay takes the No. 2 spot with 20.0 million, and Affirm comes in third with 14.0 million. While these companies require users to be 18 years or older, our forecast accounts for users who may not observe that requirement.

Beyond the chart: This year, about 37% of digital buyers in the US will use BNPL, many of whom will double dip and take out loans from multiple providers at a time. More than one-third of adult users polled by Credit Karma had missed at least one payment as of September 2021.

This figure is likely higher among those younger than 25, who will make up around 28% of the user base in 2022. Because BNPL providers often don’t check credit or report loans to credit agencies, their users face greater risks of overborrowing and could find themselves paying in more than the four installments.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account