Bnpl Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Bnpl

Cash App will let you finance peer-to-peer transactions

Article
Apr 02, 2026

Block injects its P2P product with cash-flow assistance to keep customers.

Klarna notches record Klarna cardholders and merchant enrollments

Klarna notches record Klarna cardholders and merchant enrollments

Article
Mar 19, 2026

Klarna’s rapid growth signals serious threat for Affirm on its home turf.

Financially vulnerable homeowners are more likely to turn to BNPL

Article
Mar 13, 2026

They’re using installments as emergency cash flow instead of card products, per JPM.

Card-linked installments consistently outrank fintechs on customer satisfaction

Card-linked installments consistently outrank fintechs on customer satisfaction

Article
Mar 12, 2026

Issuers hold the advantage of existing credit lines and post-purchase flexibility compared to fintechs, but only for existing credit cardholders, per JD Power.

Consumers heavily favor card-linked installments over BNPL plans

Consumers heavily favor card-linked installments over BNPL plans

Article
Mar 06, 2026

Consumers find credit management within card options favorable to fintechs.

Klarna and Affirm adopt Stripe’s agentic payment tokens

Article
Mar 03, 2026

Payment players can only get rewarded in agentic commerce if they’re visible to agents.

Sezzle clocks impressive growth, bets on phone offers for super app strategy

Article
Feb 26, 2026

To maintain growth, Sezzle looks to phone plan, subscriptions for stickiness.

Zip’s H1 2026 earnings reflect continued bets on US markets, while stock plunges

Article
Feb 20, 2026

Rising net charge-offs raise concerns about the Aussie platform’s consumer financial health.

Hotel and Airline Co-Brand Credit Card Trends 2026

Hotel and Airline Co-Brand Credit Card Trends 2026

Report
Feb 19, 2026

The travel co-brand card market is splitting fast. Premium products are pushing upmarket as rewards debit cards pull in younger users, while AI-driven discovery is eroding loyalty—forcing issuers to rethink relevance and clarity to capture spend in 2026.

Klarna breaks revenue record powered by Klarna Card, interest-bearing loans, and banking performance

Article
Feb 19, 2026

Revenue hit $1.08B, but losses and soft guidance sank shares as credit stress ticked up.

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Klarna integrates with Google Pay for UK consumers as BNPL demand grows

Article
Feb 17, 2026

Klarna’s deepening investment in the UK shows EU-forward approach.

FAQ on buy now, pay later: How the payment trend will change in 2026

Article
Feb 15, 2026

This FAQ covers what marketers and retail strategists need to know heading into 2026.

Cash App will sell access to its alternative credit scores

Article
Feb 12, 2026

Fintechs trying to assess BNPL and loan risk for subprime populations now have a new tool.

BNPL’s footprint in everyday spending sparks concerns about consumer wellbeing

BNPL’s footprint in everyday spending sparks concerns about consumer wellbeing

Article
Feb 10, 2026

Shoppers using BNPL for essentials versus discretionary spending are displaying different levels of resiliency.

US Consumer Payment Method Trends 2026

US Consumer Payment Method Trends 2026

Report
Feb 06, 2026

In 2026, economic uncertainty is quietly reshaping consumer payment behavior, driving shifts across cards, cash, BNPL, and emerging alternatives as households adapt how they manage spending and access liquidity.

Zip introduces Pay in 2 for financing essential goods

Article
Feb 06, 2026

Targeting consumers trying to finance groceries and bills, Zip underscores the BNPL use divide.

PayPal’s Q4 2025 earnings show weak branded checkout, CEO Alex Chriss departs

PayPal’s Q4 2025 earnings show weak branded checkout, CEO Alex Chriss departs

Article
Feb 04, 2026

Lackluster branded checkout and TPV growth in Q4 2025 end CEO Alex Chriss’ tenure.

Affirm brings BNPL to SMB invoicing with Intuit’s QuickBooks

Article
Feb 03, 2026

Installments for QuickBook invoices offers a lifeline to SMBs.

Klarna deeps agentic ties with Google, adopts Universal Commerce Protocol

Article
Feb 03, 2026

It’s betting that Google’s protocols will funnel agentic payment volume to its BNPL platform.

Strength in value-added services and commercial payments drive Visa’s Q1 2026 earnings success

Article
Jan 30, 2026

International and commercial spending, along with value-added services, drove the network’s revenues.

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