In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

Ramping up marketing spend and integrating Cash App, Afterpay, and Square should put it in a stronger position in 2025

Partnering with a major BNPL player like Klarna could help Mastercard catch up to Visa’s head start

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5. This week, Temu and Shein get a scare, consumers use buy now, pay later (BNPL) apps to discover new products, and Super Bowl viewers don’t really care about ads for AI products or services.

Through a tie-up with FIS, issuers can integrate Affirm's BNPL solution into their debit card programs

These moves can help the company grow ahead of its IPO expected this year

We look at how adjusted pricing, launching in new categories and markets, and growing its debit card made this possible

They’re still using the payment method, but some are wary the plans lead to overspending

Their model proved they can include BNPL loans without hurting most consumers’ credit scores

The directive from acting Director Scott Bessent throws recent payments rules like the open banking and BNPL rules into flux

A rewards integration coming later this year could make Synchrony a more attractive co-brand partner

BNPL providers approved 79% of applications in 2022 thanks to counteroffers for subprime borrowers

The tie-up brings Klarna to more merchants' checkout pages without the need for individual merchant partnerships, helping it save time and money and more quickly ramp up its payments volume

While BNPL losses remain low, consumers may be overextending themselves, making it harder for consumers to pay off their growing credit card balances

The tie-up will bring the BNPL provider to a bevy of merchants’ checkout pages—whether they like it or not

Sezzle faces an uphill battle competing against larger players like Affirm and Klarna

We may have been a little too early with some of our predictions—rollouts for Paze and FedNow took longer than we expected

It opened up its ecosystem and seemingly gave up its grand financial services ambitions. But it’s still a major payments player.

From a slew of major partnerships to our forecasts for slower user growth, we look at the biggest BNPL trends of 2024—and what they mean for 2025.

This tie-up defies previous concerns about the viability of funding the BNPL industry