Bnpl Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Bnpl

Afterpay’s Black Friday results highlight evolving consumer trends

Article
Dec 03, 2021

Buy now, pay later gains popularity—and new providers—as customers resume in-store shopping this holiday season.

Apps are shifting away from ad dependency in 2022

Apps are shifting away from ad dependency in 2022

Article
Dec 03, 2021

Making money through ads has gotten harder, so many developers will place bets that consumers are ready to sign up for even more subscriptions and to buy things directly through their apps.

PayPal’s 400% YoY BNPL volume surge on Black Friday could tee up a prosperous holiday season

Article
Dec 02, 2021

CEO Dan Schulman said volume skyrocketed 400%, which may foreshadow performance for the rest of the season.

Which generation leads BNPL’s forward march?

Which generation leads BNPL’s forward march?

Article
Dec 02, 2021

Usage of buy now, pay later (BNPL) services has soared across generations in the US, especially among Gen Z.

Holiday shopping: 3 things to know

Article
Dec 01, 2021

See the latest holiday shopping stories from Insider Intelligence

Top 10 Trends in 2022

Top 10 Trends in 2022

Report
Nov 22, 2021

The past two pandemic-driven years have accelerated digital transformation and consumer behavior. Here are our top 10 trends to watch in 2022.

How Gen Z is embracing digital payments

How Gen Z is embracing digital payments

Article
Nov 16, 2021

Lockdowns, online shopping, and fear of germs during the pandemic have hastened the shift toward all types of digital payments. As a result, Gen Z has fully embraced electronic wallet services, contactless payments, peer-to-peer payment apps, and digital uses of credit, including buy now, pay later.

Customer and merchant gains underpin Affirm’s successful fiscal Q1

Article
Nov 15, 2021

In its fiscal Q1, Affirm’s customer and merchant bases increased 124% and 1,468% YoY, respectively—here’s what’s next.

Three things Square can do to preserve double-digit volume growth into 2022

Article
Nov 08, 2021

Its focus on attracting large and diverse businesses cushioned revenues and volume. Now, it's looking to BNPL, cryptos, and Cash App.

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US adults aren’t sold on BNPL, even as consumer prices spike

US adults aren’t sold on BNPL, even as consumer prices spike

Article
Nov 05, 2021

Just 7% of US adults are very likely to use buy now, pay later (BNPL) services this holiday season.

Klarna’s super app launch kicks off transformation from payments platform into end-to-end shopping hub

Article
Nov 03, 2021

The app lets users shop at any online retailer, redeem promotions, and access product and budgeting tools—turning Klarna into a one-stop shopping hub.

Zip anticipates strong holiday season amid BNPL blitz—but with more competition

Article
Nov 01, 2021

Zip’s preholiday shopping event clocked stellar numbers, but diversification and increased credit card use might challenge BNPL growth.

Industry Voices: Spotlight on Visa’s Frederique Covington Corbett

Video
Oct 25, 2021

As technology continues to accelerate and transform the financial sector, Visa saw an opportunity to reintroduce itself to the world with a campaign highlighting its role in facilitating global commerce. Watch Industry Voices: Spotlight on Financial Services with Visa executive Frederique Covington Corbett, PhD, to hear her thoughts on cryptocurrencies, "buy now, pay later," economic inclusion, and more.

Klarna introduces operational changes in the UK to mitigate BNPL concerns

Article
Oct 19, 2021

Klarna implemented a number of changes to make its UK business more transparent and limit consumer BNPL risks.

Klarna’s new partnership pushes it into B2B buy now, pay later greenfield

Article
Oct 13, 2021

Partnering with Billie lets Klarna’s European merchants offer B2B financing—helping it move early into a growing segment instead of vying for consumers.

Klarna taps Simon Properties and FreedomPay to offer in-store BNPL solutions ahead of the holidays

Article
Oct 11, 2021

The BNPL provider will bring its solution to Simon Properties and FreedomPay merchants as consumers head back to stores for the holidays.

The problem with BNPL, tech-fueled fitting rooms, and Amazon advertising

The problem with BNPL, tech-fueled fitting rooms, and Amazon advertising

Audio
Oct 11, 2021

On today's episode, we discuss who is using "buy now, pay later" (BNPL) services, why they're choosing them, whether banks can compete, and the dark side of these payment options. We then talk about whether Amazon's tech-fueled fitting rooms can move the needle, what early Black Friday deals from Amazon really mean, and some advertising secrets from the online shopping giant. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence David Morris and Andrew Lipsman.

US neobank Upgrade jumps into BNPL with differentiated installments approach

Article
Oct 04, 2021

In the increasingly crowded US buy now, pay later (BNPL) space, the convenience of Upgrade’s single-invoicing feature could catch consumers’ attention.

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