Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Bnpl Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Bnpl

Veem steps into B2B BNPL as small businesses seek flexible lending solutions

Article
Aug 16, 2021

With Pay Later, SMBs can apply for short-term loans and pay them in equal installments—helping Veem carve out a piece of the BNPL market through B2B payments.

Klarna strikes new partnerships as credit card competition looms

Article
Aug 11, 2021

The BNPL provider is pursuing aggressive growth with new partnerships with the Commonwealth Bank of Australia and Yoox Net-a-Porter, but credit card competition looms as legacy players try to reclaim customers.

Why Amazon retail keeps pulling ahead, BNPL vs. credit cards, and malls' shock revival

Why Amazon retail keeps pulling ahead, BNPL vs. credit cards, and malls' shock revival

Audio
Aug 10, 2021

On today's episode, we discuss Amazon's Q2 performance of its retail business, some takeaways from its Prime offering, and where it stands on its physical stores strategy. We then talk about capitalizing on the subscription box trend, how buy-now-pay-later users are different from credit card users, and if malls really are within striking distance of 2019 traffic levels. Tune in to the discussion with eMarketer director of forecasting at Insider Intelligence Cindy Liu.

Citi blurs the line between credit cards and BNPL solutions with new Spot card

Article
Aug 05, 2021

The Spot card’s vast acceptance network could make Citi a formidable player in the BNPL space and threaten business for incumbent players like Afterpay and Klarna.

$29B Afterpay deal gives Square neobanking growth opportunities in US, Australia

Article
Aug 03, 2021

The deal for the buy now, pay later provider, worth about $29B, hands Square an opportunity to roll out a consumer-side neobank in the US and to straddle two neobanking segments in Australia.

Square pushes into the BNPL space with $29B Afterpay deal

Article
Aug 03, 2021

Square’s unexpected purchase is set to shake up the buy now, pay later (BNPL) space while also opening up cross-selling opportunities for the payments giant, helping it to maintain its edge over top rival PayPal.

Some brand new Q2 forecasts, NCAA brand deals, and is now the right time for OOH ads

Some brand new Q2 forecasts, NCAA brand deals, and is now the right time for OOH ads

Audio
Jul 29, 2021

On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q2, including social media buyers and buy now, pay later service users. We then talk about the 2021 NBA finals ratings, a landmark ruling that lets brands work with NCAA athletes, and why OOH ad prices are on the rise. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and director of forecasting at Insider Intelligence Oscar Orozco.

New pandemic personas, in-store VR experiences, and 'buy now, Apple Pay Later'

New pandemic personas, in-store VR experiences, and 'buy now, Apple Pay Later'

Audio
Jul 20, 2021

On today's episode, we discuss which pandemic personas will stick around, why brands are struggling to know who their customers are, and the most important ways consumer behavior has likely changed permanently. We then talk about how people will shop once businesses are fully reopen, two new in-store virtual reality (VR) experiences, and what Apple's new “buy now, pay later” service could do to the space. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.

Apple plans BNPL product launch—bad news for incumbent providers and credit cards

Article
Jul 15, 2021

Apple Pay’s large acceptance network and user base could make it a formidable player in the buy now, pay later space—posing a major threat to incumbent BNPL providers and credit cards.

Klarna holds on to almost half of US BNPL users this year, but rivals are on its tail

Klarna holds on to almost half of US BNPL users this year, but rivals are on its tail

Article
Jul 15, 2021

The top 3 buy now, pay later platforms

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

Klarna acquires social shopping startup HERO to expand merchant solutions

Article
Jul 13, 2021

HERO lets online customers connect with in-store retail associates to ask product questions and seek other support—which could help Klarna strengthen its merchant relationships.

Amazon’s BNPL success in India could lead to expansion plans

Article
Jul 06, 2021

The installment lending solution helps Amazon boost ecommerce sales and break further into India’s payment space—and it may also help the etailer capitalize on the global buy now, pay later market.

New key roles at Goldman signal BNPL ambitions

Article
Jun 29, 2021

The banking giant will build out its buy now, pay later footprint by creating two key roles within its Marcus direct bank—and its ambitions could add prospects for its upcoming checking account.

Splitit and Fave expand BNPL solutions overseas

Article
Jun 29, 2021

Splitit partnered with UAE-based BNPL provider tabby, and Singapore-based fintech Fave launched its BNPL service in Singapore and Malaysia as global appetite for installment lending services increases.

Afterpay sets sights on US expansion with app-based BNPL solution

Article
Jun 25, 2021

This fall, US consumers will be able to use Afterpay’s app to shop at popular retailers even if those stores don’t have a partnership with the BNPL provider, helping it capitalize on a lucrative market and fostering increased customer engagement.

Almost 75% of BNPL users in the US are Gen Z or millennials

Almost 75% of BNPL users in the US are Gen Z or millennials

Article
Jun 25, 2021

More than 45 million people ages 14 and older in the US will use buy now, pay later (BNPL) services this year, according to our inaugural user forecast for these financing options. That’s up 81.2% over 2020, and the age range of BNPL users will widen over the coming years as well.

Affirm and Klarna embark on new growth opportunities as the BNPL space heats up

Article
Jun 14, 2021

Affirm partnered with Shopify to give customers access to a BNPL solution, and Klarna got a $639 million cash injection to fund expansion.

Affirm no longer dominates the US buy now, pay later market

Affirm no longer dominates the US buy now, pay later market

Article
Jun 04, 2021

Afterpay and Klarna affirm their dominance

Klarna’s US momentum propelled Q1 success

Article
Jun 02, 2021

The buy now, pay later firm saw record-breaking volume driven by significant US growth and is positioning itself to keep up this momentum through international expansion and new retail partnerships.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or