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Klarna holds on to almost half of US BNPL users this year, but rivals are on its tail

Article by Sara Lebow  |  Jul 15, 2021
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Klarna holds on to almost half of US BNPL users this year, but rivals are on its tail
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Financial Services
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

As buy now, pay later (BNPL) platforms continue their ascent in the US, Klarna will still capture nearly half of the country’s BNPL users in 2021. Afterpay stands firmly as the second-most popular platform, while other players like Affirm, Quadpay, and Sezzle work to attract a greater share of the user base.

US Buy Now, Pay Later (BNPL) Service Users, by Platform, 2021 (% of BNPL users)
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