Bnpl Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Bnpl
Shoppers spent a record $14.2 billion online this Prime Day

Shoppers spent a record $14.2 billion online this Prime Day

Article
Jul 18, 2024

Prime Day 2024 shatters records yet again as consumers stock up on essentials: Shoppers spent $14.2 billion online, spurred by significant discounts and the chance to get a head start on back-to-school needs.

Payments Trends to Watch in H2 2024

Payments Trends to Watch in H2 2024

Report
Jul 02, 2024

Digital wallets’ transformation into commerce enablers speeds up. We make a case for digital-only consumer credit cards. And we see a new threat that BNPL poses to credit cards.

Ranking US adults' credit usage in 2024

Ranking US adults' credit usage in 2024

Article
Jul 01, 2024

Two-thirds (66%) of US adults have used a credit card within the last 12 months, the most popular method of credit usage, according to an April 2024 survey from NerdWallet conducted by The Harris Poll.

Why BNPL firms are falling behind card-linked solutions

Article
Jun 28, 2024

More Gen Zers said card-linked plans are better for shopping than fintech offerings.

US Mobile Proximity Payments Forecast 2024

US Mobile Proximity Payments Forecast 2024

Report
Jun 04, 2024

Proximity mobile payments are on a growth tear, driven by strong spend per user. Here’s how providers are using wallet integration and new features to make proximity payments stickier.

Families are leaning on debt for necessities and getting hit harder by late fees

Article
May 31, 2024

They’re getting hit harder with late fees and are relying on debt to pay for necessities.

Google Pay helps customers maximize credit card rewards and removes checkout friction

Article
May 21, 2024

It also includes features to minimize checkout friction as Google Pay tries to streamline the experience

The State of US Retail Payment Channels

The State of US Retail Payment Channels

Report
May 17, 2024

In the last of five reports in our “Payments Ecosystem” collection, we look at what’s influencing retail sales growth across in-store, online, and social commerce channels—and what it means for payment providers.

Visa rolls out slew of product updates to diversify and stay competitive

Article
May 16, 2024

A flurry of product and services launches will help Visa stay competitive and diversify away from swipe fee revenues

Smart carts, mobile checkout, and biometric data could solve retail’s in-store point-of-sale challenges

Article
Apr 18, 2024

Checkout might be the last step in the customer journey, but if there’s friction at a retailer’s point-of-sale—long lines, frustrating self-checkout machines, or a lack of payment options, for example—shoppers might bail. Solutions like smart carts, mobile checkout, and biometrics could provide relief.

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BNPL is making strides but struggling to grab a meaningful share of US retail sales

Article
Apr 15, 2024

BNPL is still a small retail payments player. While 73% of US consumers said they’d heard of BNPL in 2022, just 5.8% said they’d used it at least once over a 30-day period. US BNPL value will hit $80.77 billion in 2024, per our forecast—just 1.1% of total US retail sales.

The State of Payment Methods 2024

The State of Payment Methods 2024

Report
Mar 25, 2024

In the second of five reports in our “Payments Ecosystem 2024” collection, we look at what’s influencing how consumers are paying today—and what payment providers can do to capture a larger piece of the retail spending pie.

GenAI and the Consumer Purchase Journey

GenAI and the Consumer Purchase Journey

Report
Mar 22, 2024

Payment providers are tapping genAI to personalize marketing offers and virtual assistants while streamlining customer checkout. These tools could help providers monetize transaction data and help merchants drive sales.

Gen Z’s risk aversion influences their choice of banking products

Article
Mar 15, 2024

An aversion to risk and debt has narrowed down their choice of banking products and led them to adopt unconventional money-management tactics.

Sezzle and Klarna close out 2023 with strong growth and a focus on subscriptions

Article
Mar 01, 2024

Sezzle and Klarna made progress toward long-term profitability in 2023—we look at how they’re using subscriptions to help make that happen

How ‘Sign in with Klarna’ can bring the BNPL provider volume and data advantages

Article
Feb 16, 2024

The service may incentivize more shoppers to pay with the BNPL provider, and it may also bring Klarna key data benefits

Affirm’s strong quarter got a boost from its debit card—but it may have to get creative to keep up its current pace

Article
Feb 12, 2024

The debit card gave Affirm a boost in active users and strong numbers, but to continue this pace of growth, Affirm may need to get creative

Klarna Plus roll-out proves subscriptions are the newest growth tactic for BNPL

Article
Jan 26, 2024

The subscription service model is growing in popularity across the payments industry as it provides payment transparency for consumers and a steady stream of revenues for providers

Gen Z’s mental health crisis begs for a new marketing strategy from banks

Gen Z’s mental health crisis begs for a new marketing strategy from banks

Article
Jan 19, 2024

These self-aware young customers know that their mental health drives their financial behavior. They need help making better saving and spending decisions.

The Banking & Payments Show: BNPL—A look ahead in 2024

Audio
Jan 09, 2024

On the first podcast episode of the new year, we discuss what buy now, pay later's (BNPL’s) prospects will look like in 2024. • In our “Story by Numbers” segment, we focus on the outlook for BNPL by looking at growth by generation. • In “Headlines,” we examine data from Adobe Analytics that states BNPL purchases were up 43% on Cyber Monday compared with the previous year, and how the rise of BNPL use over the holidays has increased consumers' debt burden. • In “For Argument’s Sake,” we debate whether BNPL promotes good or bad behavior. Listen to the podcast with host Rob Rubin and our analysts Grace Broadbent and David Morris.

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