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Bnpl Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Bnpl

Sezzle and Klarna close out 2023 with strong growth and a focus on subscriptions

Article
Mar 01, 2024

Sezzle and Klarna made progress toward long-term profitability in 2023—we look at how they’re using subscriptions to help make that happen

How ‘Sign in with Klarna’ can bring the BNPL provider volume and data advantages

Article
Feb 16, 2024

The service may incentivize more shoppers to pay with the BNPL provider, and it may also bring Klarna key data benefits

Affirm’s strong quarter got a boost from its debit card—but it may have to get creative to keep up its current pace

Article
Feb 12, 2024

The debit card gave Affirm a boost in active users and strong numbers, but to continue this pace of growth, Affirm may need to get creative

Klarna Plus roll-out proves subscriptions are the newest growth tactic for BNPL

Article
Jan 26, 2024

The subscription service model is growing in popularity across the payments industry as it provides payment transparency for consumers and a steady stream of revenues for providers

Gen Z’s mental health crisis begs for a new marketing strategy from banks

Gen Z’s mental health crisis begs for a new marketing strategy from banks

Article
Jan 19, 2024

These self-aware young customers know that their mental health drives their financial behavior. They need help making better saving and spending decisions.

The Banking & Payments Show: BNPL—A look ahead in 2024

Audio
Jan 09, 2024

On the first podcast episode of the new year, we discuss what buy now, pay later's (BNPL’s) prospects will look like in 2024. • In our “Story by Numbers” segment, we focus on the outlook for BNPL by looking at growth by generation. • In “Headlines,” we examine data from Adobe Analytics that states BNPL purchases were up 43% on Cyber Monday compared with the previous year, and how the rise of BNPL use over the holidays has increased consumers' debt burden. • In “For Argument’s Sake,” we debate whether BNPL promotes good or bad behavior. Listen to the podcast with host Rob Rubin and our analysts Grace Broadbent and David Morris.

Holiday BNPL spending shows BNPL growth drivers at work

Article
Jan 05, 2024

We look at the trends that will sustain that growth into 2024

Western Europe Trends to Watch in 2024

Western Europe Trends to Watch in 2024

Report
Dec 15, 2023

As inflation eases across Europe in 2024, retail, media, and marketing firms will turn their attention to regulatory headwinds on the horizon.

US Private Label Credit Cards 2023

US Private Label Credit Cards 2023

Report
Dec 14, 2023

Despite intensified payment competition and rocky economic factors, private label credit cards will maintain their importance in the payments industry in 2023. Retailers should not discount the value they can bring in terms of revenues and loyalty.

Banking Trends to Watch in 2024

Banking Trends to Watch in 2024

Report
Dec 12, 2023

Dramatic shifts are in the works for 2024, as BaaS, social media players, genAI, and new digital wallets reshape the banking landscape. Our top trends explore what’s in store.

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Klarna plans to replace workers with AI to drive profitability

Article
Dec 11, 2023

The company is trying to cut costs as it focuses on profitability ahead of going public

UK Trends to Watch in 2024

UK Trends to Watch in 2024

Report
Dec 11, 2023

As the economy improves in 2024, companies will be able to turn their focus toward technological advancements and upcoming regulations.

Holiday season check-in: How Q4 is going and what that means for the rest of the year

Article
Dec 07, 2023

Recently, both Walmart and Target have warned that consumers’ cautious spending habits may lead to a sluggish holiday season this year. Were they right to be worried? Here’s how the holiday shopping season is going so far.

3 ways brands can adapt to Gen Z’s evolving shopping habits

Article
Dec 01, 2023

Gen Z favors a range of product discovery methods, cost-conscious spending patterns, and flexible payment options. Here are three crucial insights and actionable strategies to help brands capture Gen Z’s attention—and dollars—this holiday season.

BNPL played $940 million role in Cyber Monday success

Article
Nov 29, 2023

Consumers are turning to the payment method to mitigate financial pressures this holiday season, but overextension concerns persist

Cyber Monday spending reaches new heights as shoppers hold out for discounts

Cyber Monday spending reaches new heights as shoppers hold out for discounts

Article
Nov 28, 2023

Shoppers spent a record $12.4 billion this Cyber Monday: The lure of heavy discounts convinced cost-conscious consumers to open their wallets.

More than one-third of US Gen Zers have used BNPL recently

More than one-third of US Gen Zers have used BNPL recently

Article
Nov 27, 2023

37% of US Gen Zers and 32% of millennials have used a buy now, pay later (BNPL) service to make at least one purchase recently, according to Morning Consult.

Ecommerce sales soar on Black Friday, while in-store sales grew just 1.1%

Ecommerce sales soar on Black Friday, while in-store sales grew just 1.1%

Article
Nov 25, 2023

Steep discounts drove record Black Friday online sales: Ecommerce sales surged on the day after Thanksgiving, while brick-and-mortar sales grew just 1.1% YoY.

Tips to help retailers reach Gen Alpha, Gen Z, and beyond this holiday season

Article
Nov 14, 2023

Gen Z is ready to spend this season. Millennials may be a bit cautious. YouTube is the place to go if brands want to get on Gen Alpha’s radar. And for older consumers, trust is the key to getting them to spend. Here’s how retailers can appeal to each generation as the holiday season readies for Cyber Five.

Affirm notches strong growth and second straight quarter of profitability

Article
Nov 13, 2023

Its growth and cost-cutting measures brought the BNPL fintech its second straight profitable quarter. And it’s projecting full-year profitability for FY 2024

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