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About
US Private Label Credit Cards 2023
Why Retailers Shouldn’t Underestimate the Segment’s Value
While its slow growth suggests that private label credit cards are ceding ground to alternatives like buy now, pay later (BNPL), these cards remain a payments cornerstone. Their rewards programs and ability to expand credit access solidify their place in the ecosystem—and make them a powerful asset for retailers.
Key Question: What are the opportunities for retailers to grow their private label credit card programs?
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Key Stat: US private label credit card transaction value will reach $258 billion in 2023—almost four times the size of BNPL transaction value.
authors
Grace Broadbent
Contributors
- Suzy Davidkhanian
- Principal Analyst, Retail & Ecommerce
- David Morris
- Principal Analyst
- Amy Rotondo
- Director, US Research
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