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Bnpl Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Bnpl

Google Pay enables Klarna, Affirm, and Zip on Chrome

Article
Aug 12, 2025

The news: Klarna, Affirm, and Zip will be available as autofill payment options through Google Pay on Chrome for cart sizes of $35 or more. Our take: Increasing the ease and availability of a payment method for US consumers can increase volume for BNPL providers and Google.

Block bets on innovation, overlapping product ecosystems to drive growth

Article
Aug 08, 2025

The news: Block’s gross profit rose to $2.54 billion, an increase of 14% YoY. Cash App’s gross profit grew 16% YoY Square’s gross profit increased 11% YoY Developments like Cash App Afterpay are gradually drawing the distinct Cash App and Square ecosystems into a robust dual-sided network. However, the Cash App’s enduring lack of a credit card makes it harder for Block to sell itself as the one-stop shop for young people’s financial needs.

BNPL drove Marqeta’s strong Q2 2025 earnings

Article
Aug 07, 2025

The news: Marqeta’s total processing volume (TPV) hit $91 billion in Q2, a 29% YoY increase. Our take: Marqeta’s success with buy now, pay later could help it finally wean off its dependence on Block, which still accounts for 46% of its business. With planned expansions into Europe, Marqeta has the opportunity to put more distance between it and its competitors by leaning into solutions for alternate financing and currencies, like BNPL and crypto.

Klarna, Afterpay won’t share consumer financial information to credit bureaus

Article
Aug 05, 2025

The news: Klarna and Afterpay will not share the majority of their consumers’ loan information with credit bureaus until they can receive confirmation that their customers will not be penalized for seeking buy now, pay later (BNPL) plans. Our take: Affirm’s early plunge into credit reporting has been blunted against its competitors’ refusal to participate in the system, but it still takes the reputational lead in terms of being a “trustworthy” provider.

Klarna mulls possible September IPO

Klarna mulls possible September IPO

Article
Aug 01, 2025

The news: Klarna might push its IPO date up as late as September, per a report from Bloomberg. Our take: Whenever Klarna schedules its IPO, it can bank on the strength of its partnerships—like DoorDash, Walmart, Stripe, and Walmart—to sustain its growth. Fintechs have faced a tough environment for IPOs ever since the high-water mark of 2021. Firms are now required to demonstrate better pathways to profitability before going public. However, despite tariffs and geopolitical disturbances, fintechs have the ability to outperform expectations: Take Circle’s blockbuster IPO back in June. With investors hungry for AI-focused companies, Klarna may be well positioned to ride the wave of its peers’ earlier success in the market.

Payments and Digital Commerce Platforms Forecast 2025

Payments and Digital Commerce Platforms Forecast 2025

Report
Jul 21, 2025

Payment processing solutions from major US digital commerce platforms are maturing and capturing a greater share of their retail ecommerce sales. Here’s how five platforms are approaching the payment facilitator (payfac) model to catapult their growth.

Klarna earns slot in Google Pay’s BNPL lineup

Article
Jun 24, 2025

The news: Google Pay added Klarna to its in-app BNPL roster of Affirm, Zip, and Afterpay. Our take: Klarna’s late adoption of a physical card like Affirm’s Affirm Card in the US set the BNPL provider back in terms of capturing a wider user base and payment volume. Integrations like Google Pay and Apple Pay can help overcome that gap—though Affirm also has partnerships with both Google Pay and Apple Pay.

Grocery delivery is evolving—and so are the ad opportunities

Article
Jun 16, 2025

Grocery delivery intermediaries like DoorDash and Uber are gaining ground, offering new ways to reach high-intent shoppers. Meanwhile, retailers like Walmart and Amazon continue to lead with strong delivery infrastructure and valuable customer data.

Klarna’s Nift partnership offers a new angle on BNPL rewards

Article
Jun 12, 2025

The news: Klarna partnered with Nift, a gift platform, to offer “gift”-style rewards for customers’ BNPL purchases. Our take: Until they can close that gap, BNPL players will struggle to attract a meaningful share of shoppers. It’s one reason we forecast BNPL user growth will slow every year through 2029.

Inflation rises less than expected, but consumers still feel strain

Article
Jun 11, 2025

The news: US inflation ticked up 0.1% last month and 2.4% YoY, a softer read than many economists expected but one that kept the pressure on consumers already dealing with a higher cost of living. Our take: Retailers, especially grocers and discounters, can set themselves apart by helping consumers save money and be more financially responsible. Offering digital coupons, using in-store signage spotlighting sales on daily essentials, and rewarding loyal shoppers for repeat purchases can foster smarter spending.

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BNPL’s popularity among the young and financially vulnerable poses risks

Article
May 30, 2025

The ease and novelty of BNPL loans can rapidly snowball into a crisis for already financially fragile consumers.

Infopack: Italy 2025

Infopack: Italy 2025

Report
May 27, 2025

Italy’s digital landscape is evolving fast, driven by shifting consumer and media habits and increasing ecommerce adoption. Recent data reveals the trends shaping digital spending, retail sales, and more.

Economic headwinds boosts popularity of BNPL among consumers

Article
May 22, 2025

Shifting consumer preference toward fixed installments shows how BNPL can compete with credit cards’ incentives.

Klarna credits strategic partnerships, early AI adoption with Q1 2025 growth

Article
May 20, 2025

Partnerships and AI adoption powered the BNPL company’s lead over competitors.

State of the Card Payment Ecosystem 2025

State of the Card Payment Ecosystem 2025

Report
May 19, 2025

The global payments industry will be a $2.3 trillion revenue opportunity in 2028. But shifting business models, new technologies, and alternative payment methods are changing how key card players compete for a share of this revenue.

Affirm springs for partnership with Mattress Firm

Article
May 15, 2025

Partnerships are key to breaking into brick and mortar, but generational mattress-shopping divides could mute the deal’s effectiveness.

Affirm partners with World Market to boost home furnishings spend

Article
May 13, 2025

The partnership highlights the importance of individual merchant deals and larger platform tie-ups

Affirm boasts strong fiscal Q3 thanks to Affirm card and strategic partnerships

Article
May 09, 2025

The BNPL provider pushed the Affirm Card and notched new partnerships to stay ahead of competition.

Almost half of BNPL users—and two-thirds of Gen Zers—report problems

Article
May 09, 2025

Gen Zers are most likely to experience a problem with the payment method. These concerns could weaken BNPL transaction growth

CFBP rescinds Regulation Z enforcement for BNPL. What’s next?

CFBP rescinds Regulation Z enforcement for BNPL. What’s next?

Article
May 08, 2025

To compete, fintech still must measure up against regulated and consumer-favorite card-linked installment plans.

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