Australia’s digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals trends shaping digital spending, retail sales, and more.

The campaign’s associated sweepstakes encourages users to pay more frequently with PayPal

Most consumers aren’t using BNPL frequently enough to make it cost effective

Market instability as well as concerns over an economic slowdown as a result of President Trump’s tariffs are making the BNPL player pause its plans

The tie-up can help Affirm’s strategy of building out its debit card to grow its overall payments volume

Many may turn to BNPL to make these purchases, providing a growth opportunity for providers

The Latin American consumer banking market is vast, yet over 40% of consumers are currently underbanked. Foreign banks looking to enter the market can tap this audience, but they should learn from and partner with local fintechs to do so.

This leaves the BNPL industry back at square one in terms of regulation, creating uncertainty for providers

The partnership will help Affirm compete with rival Klarna, which already has a large European presence

BNPL credit reporting has been hotly debated, but Affirm argues it will help consumers build credit

Tying up with DoorDash gives the BNPL provider a massive volume opportunity

The newly rebranded “Cash App Afterpay” will help Block more tightly integrate its products into one ecosystem

The partnership will give the BNPL provider a boost and help it better compete against rival Affirm

Investing in card-linked installment offerings can help credit unions and community banks compete with larger issuers

The BNPL provider has made strong inroads in the US but faces steep obstacles in growing its market share

BNPL will count more than 100 million users by 2027. Its high-growth days are in the past, with both the number of BNPL users and overall payment value decelerating. But it remains an important financing tool for consumers and has a long runway ahead: BNPL payment value will account for just 1.4% of overall retail sales in 2025, per our forecast.

They have higher customer satisfaction rates, adding to the competitive pressures

Despite an industrywide push to grow via nonmerchant partnerships, BNPL players still rely on individual deals to reach large merchants

The BNPL player’s revenues doubled in Q4 thanks to users’ more frequent purchases

Consumers are slowly making changes to how they pay at checkout. We look at the top seven payment methods and delve into what’s pushing forward and detracting from their growth.