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EMARKETER
Spotlight

US Digital Account Opening Forecast 2022

How Incumbents Will Overtake Neobanks

Report by Tiffani Montez  |  Oct 21, 2022
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Table of Contents
Executive Summary
Account Opening Trends: Setback to 2019
The Digital Credit Card Rush
Digital Bank Account Opening: Realigning With Reality
Incumbents Finally Overtake Neobanks
Action: How to Get a Leg up in Digital Account Opening
Read Next
Sources
Media Gallery
About This Report
Digital account opening volume will tank in 2022 due to economic volatility. But slow growth will resume in 2023, fueling fierce competition.
Topics
Digital Banking
US
Table of Contents
Executive Summary
Account Opening Trends: Setback to 2019
The Digital Credit Card Rush
Digital Bank Account Opening: Realigning With Reality
Incumbents Finally Overtake Neobanks
Action: How to Get a Leg up in Digital Account Opening
Read Next
Sources
Media Gallery

Executive Summary

Total digital account opening will plummet in 2022 by 44.6% year over year (YoY), faster than in any of the previous years in our forecast. Annual growth is set to drop below single digits by the end of 2026, creating an environment ripe for competitive disruption.

Key Question: How will incumbents and digital-only banks, aka neobanks, be able to acquire new customers in the face of a looming recession?

US Digital Account Openings, 2019-2026 (millions and % change)
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KEY STAT: Total digital account openings in the US will sink by 44.6% this year, dragged down by the past year’s 61.9% drop in neobank account openings.

Here’s what’s in the full report

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Table of Contents

  1. Executive Summary
  2. Account Opening Trends: Setback to 2019
  3. The Digital Credit Card Rush
  1. Digital Bank Account Opening: Realigning With Reality
  2. Incumbents Finally Overtake Neobanks
  3. Action: How to Get a Leg up in Digital Account Opening
  1. Read Next
  2. Sources
  3. Media Gallery

Charts in This Report

US Digital Account Openings, 2019-2026 (millions and % change)US Credit Card Account Openings vs. Digital Account Openings, 2019-2026 (millions)
US Credit Card Account Openings, 2019-2026 (millions and % change)US Digital-Only vs. Traditional Bank Account Openings, 2019-2026 (millions)

authors

Tiffani Montez

Contributors

Tyler Brown
Senior Analyst
Caitlin Cahalan
Researcher, Financial Services
Brian Lau
Forecasting Analyst
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