Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Cash App propels Block to buoyant first quarter even as Square volume falls

The news: Block raised its full-year profit guidance after Cash App use surged in the first quarter in spite of allegations it facilitates fraud.

  • Gross payment volume (GPV) reached $51.12 billion, up 17% year over year (YoY) but slowing from 31% during the same period a year ago. Quarter-over-quarter (QoQ) growth dropped 3.8%.
  • Gross profits rose 32% YoY to $1.71 billion, slowing slightly from 34% a year earlier.
  • Square’s GPV fell 5% YoY to a one-year low.

Cash App rises above allegations: In March, activist short seller Hindenburg Research alleged that Block’s Cash App facilitates fraud and inflates its user numbers. Block later defended itself by publishing details of how it handles fraud and fake accounts.

But none of that held back Cash App:

  • Cash App generated $3.27 billion in revenues, up 33% YoY.
  • GPV for Cash App Business, which relates to peer-to-peer transactions, hit $4.90 billion, up 24% YoY.
  • Cash App Card and its buy now, pay later (BNPL) platform contributed to that growth.
  • In March, Cash App Card had 20 million monthly active users, up 34% YoY. Average spend per user also increased.

Block has focused on growing the Cash App ecosystem through products like its debit card and Cash App savings. That push is paying off and overriding customer concerns that may have arisen after Hindenburg’s allegations. But Block could be growing over-reliant on Cash App, especially given the relatively subdued performance of Square. That could create problems going forward if there is more fallout from Hindenburg’s allegations.

What next? On Block’s Q1 earnings call, CEO Jack Dorsey outlined areas the firm is targeting for growth.

  1. Expansion in emerging markets. Dorsey said Block was eyeing regions where the population with internet access will grow the fastest—including Africa, Latin America, Asia, and Oceania.
  2. Artificial intelligence. Block plans to introduce machine learning across all its products and services, according to Dorsey, to improve efficiency and create new features for customers.

But Block stressed that spending would be more conservative in other areas. That includes recruitment, where it is deliberately slowing the pace of hiring, and sales and marketing.

This article originally appeared in Insider Intelligence's Payments Innovation Briefing—a daily recap of top stories reshaping the payments industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account