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EMARKETER

Klarna scores an Apple storefront, a large volume opportunity

Article by Grace Broadbent  |  Oct 3, 2024
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Klarna scores an Apple storefront, a large volume opportunity
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Topics
Digital Payments
Retail Ecommerce Sales
United States

The news: Klarna launched an Apple storefront in the Klarna app and on its website, per a press release.

  • “Apple from Klarna” will let shoppers buy the latest Apple products directly from the BNPL player.
  • Klarna also launched Upgrade Financing for Mac laptops, iPads, and Apple Watches. Users can pay for these products via monthly payment plans, and at the end of the loan term, customers can either upgrade their device to the latest model or keep it and make a final payment.

Why it can work: These Apple purchases are big-ticket items. Many consumers will therefore appreciate financing options to afford them. And BNPL is becoming a popular financing alternative: 4 in 10 US digital buyers will use BNPL at least once in 2025, per our forecasts.

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