The US credit card market is saturated with cash-back cards: Every major issuer offers one, and many now offer at least two. Our fourth annual study unlocks the innovative features cash-back credit card programs must prioritize to outpace rivals.

This deck will:

Uncover the features that prospective US cash-back credit card users value the most.
Reveal how 10 leading cash-back credit cards with no annual fee compare in their support for emerging features.
Identify which features can set these card programs apart and best help them win customers.

authors

David Morris

Contributors

Suzy Davidkhanian: VP, Content

Donte Gibson: Senior Chart Editor

Erika Huber: Director, Report Editing

Kyndall Krist: Senior Copy Editor

Madan Kumar: Copy Editor

Na Li: Director, Primary Research

Penelope Lin: Director, Data Visualization

Tiffani Montez

Emma Noyes: Graphic Designer, Data Visualization

Jennifer Pearson: VP, Research

Naomi Rebuelta: Copy Editor

Julia Woolever

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About

US Cash-Back Credit Card Emerging Features Benchmark 2024

Uncovering Consumer Preferences and Innovation Gaps Among 10 Leading Cards

authors

David Morris

Contributors

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