Factors Contributing to Increasing Complexity of Advertising Industry According to US Marketers and Agencies, Oct 2021 (% of respondents)
Respondents were asked, "How much do you agree with the following statement?" and "What factors, if any, are contributing to the increased complexity in the advertising industry?" Data was provided to Insider Intelligence by Basis Technologies.
Data is from a December 2021 Advertiser Perceptions report titled "Thought Leadership Study Q4 2021" commissioned by Basis Technologies. 150 US marketers and agencies were surveyed during September 27-October 7, 2021. Respondents were involved in digital advertising decision-making with a minimum $5 million annual digital ad spending in the top 10 market sectors including CPG, financial services, automotive, pharmaceutical, and media/entertainment. Basis Technologies is a software company.