December 7, 2021

Factors Contributing to Increasing Complexity of Advertising Industry According to US Marketers and Agencies, Oct 2021 (% of respondents)


Respondents were asked, "How much do you agree with the following statement?​" and "What factors, if any, are contributing to the increased complexity in the advertising industry?" Data was provided to Insider Intelligence by Basis Technologies.


Data is from a December 2021 Advertiser Perceptions report titled "Thought Leadership Study Q4 2021" commissioned by Basis Technologies. 150 US marketers and agencies were surveyed during September 27-October 7, 2021. Respondents were involved in digital advertising decision-making with a minimum $5 million annual digital ad spending in the top 10 market sectors including CPG, financial services, automotive, pharmaceutical, and media/entertainment. Basis Technologies is a software company.

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