Plans for Allocated Sports Ad Spending with Events Being Canceled/Postponed due to the Coronavirus According to US Agencies and Brand Marketers, June 2020 (% of respondents)
Respondents were asked, "With some sporting events being cancelled or postponed, which of the following are you doing with the funds that were allocated?" Data was provided to eMarketer by Advertiser Perceptions.
Data is from the July 2020 Advertiser Perceptions "Coronavirus Effective On Advertising Report: Wave 6." 150 US agencies and brand marketers were surveyed during June 10-15, 2020. Respondents were 100% involved in media brand selection decisions and are contacts from The Advertiser Perceptions Ad Pros proprietary community.