Marketers Spend on Live Sports Ads

Marketers Spend on Live Sports Ads

Audio by Ross Benes, Eric Haggstrom and Oscar Orozco  |  Oct 13, 2020  |  2 min read
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Marketers Spend on Live Sports Ads
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eMarketer Podcast
United States

eMarketer senior analyst Ross Benes, forecasting analyst Eric Haggstrom and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss the gradual return of sports audiences and how advertisers are viewing these marketing opportunities. They then talk about Facebook halting political ads after the election, Twitch selling inventory on Amazon's advertising platform, and out-of-home advertising in Q2.

Plans for Allocated Sports Ad Spending with Events Being Canceled/Postponed due to the Coronavirus According to US Agencies and Brand Marketers, June 2020 (% of respondents)
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