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Anthropic’s $13B war chest cements independence

The news: AI startup Anthropic raised a staggering $13 billion, tripling its valuation to $183 billion, per CNBC.

This momentum is driven by enterprise demand for Claude, Anthropic’s AI assistant, and a rapidly expanding customer base that now tops 300,000 businesses. The company’s annual revenues have also jumped fivefold in 2025 to $5 billion.

Anthropic has been discussed as a possible acquisition target for Apple, which has yet to define its AI expansion; at such eye-popping valuations, that's likely not going to happen. 

Why it matters: This funding round essentially removes Anthropic from the list of potential M&A targets—most notably for Apple, which has historically been conservative in its acquisitions.

At this valuation, a buyout would likely exceed $200 billion, making it one of the largest tech acquisitions in history—if not the largest. Only a handful of companies (e.g., Microsoft, Apple, Alphabet, Amazon) could even consider such a move, and each would face intense antitrust scrutiny.

Yes, but: Anthropic’s soaring valuation may not be sustainable. With expectations running high, any stumble in growth or shift in enterprise demand could spark a painful correction—reminding investors that even the most promising AI upstarts can fall as fast as they rise.

AI’s enterprise moment: As investor interest expands beyond OpenAI, Anthropic’s dramatic rise is guiding investments toward enterprise-first, safety-aligned AI models. 

Claude has become synonymous with cautious AI and could evolve into the go-to solution for businesses looking for reliable, secure AI partners—contrasting with general purpose consumer-focused models.

Our take: Anthropic’s ascent is setting a new standard for AI startups—spurring rivals like Perplexity, Mistral, Intelligent Machines, and Safe Superintelligence to chase scale through aggressive fundraising, not quick exits. The message: In this market, go big or get left behind.

This content is part of EMARKETER’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Non-clients can click here to get a demo of our full platform and coverage.

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